Honda Is Paying the Price for Falling for Biden-Era Climate Policies. Let’s Spare Others the Same Fate.

Honda has indeed taken major financial hits from its aggressive EV pivot, which aligned with Biden-era policies pushing rapid electrification.

This serves as a cautionary tale about betting corporate strategy heavily on volatile government mandates and subsidies rather than consumer demand and market realities.

From Watts Up With That?

By Gary Abernathy

This article was originally published at The Empowerment Alliance and is re-published here with permission. 

The importance of codifying into law the guarantee of affordable, reliable energy for all Americans is driven home by the current turmoil surrounding Honda, which “reported its first annual loss since becoming a publicly traded company in Japan seven decades ago,” as reported by the New York Times back in May.

Why did a company considered one of the most stable in the world suddenly suffer such a catastrophic about-face? In large part because it relied on Biden administration policies designed to funnel industries into a future where fossil fuels would be completely phased out.

Honda decided to gamble its prospects on the Biden era fantasy, but when Donald Trump took office in January 2025, the new administration quickly changed course, canceling policies that were based on climate change hysteria and resetting the economic course of the U.S. and, by natural progression, much of the world.

As described in a follow-up Times story last month, just five years ago, Toshihiro Mibe, Honda’s chief executive, “pledged that by 2040, the Japanese automaker — long celebrated for its mastery of internal-combustion engines — would spend tens of billions of dollars to phase them out in favor of electric vehicles.”

But consumer demand for EVs began to wane – not because of free market factors, but because consumers had been manipulated by government policies that either limited their choices or penalized them for going against the government grain. Putting all its eggs into the EV basket, Honda was caught flat-footed when government policies changed.

“Honda’s troubles reflect a broader reckoning across the automotive industry,” according to the Times. “In some ways, the company has become a poster child for legacy carmakers, from Volkswagen to Ford Motor, that wagered billions on a rapid shift to an electric future, only to be caught flat-footed when consumer demand cooled.”

Again, let’s say this slowly so everyone can follow: Consumer demand didn’t cool because fickle buyers couldn’t make up their minds between internal combustion engines and EVs. Deep into its story, the Times finally acknowledges the real reason for the briefly growing popularity of EVs in the first place: “The Biden administration added momentum by offering billions in subsidies and consumer tax credits.”

There we go. More than anything, the promise of billions in government subsidies convinced many consumers, automakers and other industries to go full-steam-ahead into a future where fossil fuels would be a distant memory.

Then what happened?

“In the United States, Honda’s largest automobile market, the Trump administration’s elimination of federal tax credits for electric vehicles has sapped demand, contributing to the automaker’s first annual net loss in its seven-decade history as a public company. It has since abandoned its goal of going all-electric by 2040,” according to the Times, finally nailing the determining factor of Honda’s fall – government policies that can fluctuate wildly from one administration to another.

Offering a real chance to bring certainty and confidence to the energy market – and avoid the kinds of wild industry swings that happened to Honda and others – is the Affordable, Reliable, Clean Energy Security Act (ARC-ES) introduced last year by Rep. Troy Balderson (R-Ohio). ARC-ES would guarantee that our most effective, affordable and reliable energy sources, such as natural gas, would always remain an important part of the U.S. energy mix – a certainty that would provide a steadying ballast for corporate decision-makers.

Despite seeing its influence wane at the federal level, the radical left climate movement has hardly given up. As noted here before, after reading the tea leaves from the Trump administration, the left has taken its battle to the states. Fortunately, the believers in affordable and traditional energy are also working at the state level, with Louisiana becoming the first state to codify ARC-ES into law, and other states considering similar legislation. As Louisiana Gov. Jeff Landry said, state policy will be “to ensure our electricity is affordable, reliable, and clean energy security for our state.”

While battles are being waged at both the state and federal levels, what needs to be remembered is that the government policy has real and lasting consequences. And as the Democratic Party is rapidly being coopted by socialists in primary after primary, average Americans have more reason than ever to fear that government will – someday soon – mandate which energy resources are
acceptable, and which are not.

As we see with the case of Honda, private companies that plan their futures based on subsidies and mandates can face disaster when those policies – whether for or against – are suddenly reversed.

That’s why it’s crucial to bring stability to the political landscape – stability that can only be effective when all energy resources are allowed to be part of the mix, rising or falling on merit, not politics.

While embedding the principles of ARC-ES into agency rulemaking would be a good start, codifying them into law at both the state and federal levels while Congress, the White House and most states are under Republican control would make energy security much more reliable for industry planners.

While American industry deserves assurances that their long-term planning can confidently include affordable, reliable energy sources without those choices being mandated away by the next set of climate fanatics who might find themselves in office, consumers are at more risk than anyone of having their lives upended by the whims of radical left government policy. Let’s remove that risk and codify the guarantee of energy security for every American.

Gary Abernathy is a longtime newspaper editor, reporter and columnist. He was a contributing columnist for the Washington Post from 2017-2023 and a frequent guest analyst across numerous media platforms. He is a contributing opinion columnist for The Empowerment Alliance, which advocates for realistic approaches to energy consumption and environmental conservation.

This article was originally published by RealClearEnergy and made available via RealClearWire.

Electric Car Registrations in U.S. Plunge 41% as Gas-Powered Vehicles Gain Traction

Honda is only one of many companies that have altered EV production plans. Kia, Nissan, VW, and Tesla have cut the production of certain models.

From Watts Up With That?

From Legal Insurrection

Honda cuts production of 3 EVs slated for the U.S. market and other car manufacturers adjust their production to the new market realities.

Posted by Leslie Eastman 

Honda is only one of many companies that have altered EV production plans. Kia, Nissan, VW, and Tesla have cut the production of certain models.

Torque News was one of the first outlets to shout out to the ethers that the Model S and X stopped selling a long time ago. Elon Musk recently confirmed that the models are now officially dead and that after Q2 ends, no more will be produced. Many anti-Musk EV fans have pretended that this was a signal of Tesla “leaving the auto business.”

That’s not our reading of a brand officially ending a pair of models that nobody had bought in years. Presently, Tesla has 62% U.S.-market EV market share, way up from one year ago. As the EV market dries up, the Model Y and Model 3 remain the only two successful EV models – ever – in the U.S. marketplace.

The American auto giants are aggressively adapting to new market conditions.

General Motors (GM) and Ford Motor are cutting billions in fixed costs, including laying off thousands of workers, and Chrysler parent Stellantis is taking even more drastic measures to reduce spending. According to Reuters, Ford Motor is taking a $19.5 billion write-down and is removing several electric-vehicle (EV) models from its line-up, as the auto industry retreats from battery-powered models in response to weakened EV demand and the Trump administration’s policies.

GM and Stellantis have already shifted more of their production to combustion engine vehicles, also taking financial hits. GM wrote down $1.6 billion in EV assets and indicated that more write-downs are expected. Due to the push for electric vehicles by Western governments, automakers overestimated their demand and are now making a detour to correct the costly error.

When the government finally stops picking winners and losers, reality reasserts itself with remarkable clarity.

The EV market’s collapse following the removal of federal subsidies isn’t proof of market failure but proof that market forces work exactly as they should. Auto manufacturers are now responding to genuine consumer preferences rather than activist fantasies about “carbon-free futures” held together by taxpayer dollars.

For too long, corporate strategies were warped by the delusions of green ideologues who neither understand basic economics nor the fundamental science behind energy production. Once the mandates and incentives were stripped away, demand recalibrated to match affordability, reliability, and everyday practicality, which are values far more enduring than climate cult slogans.

I have to wonder how many real opportunities for innovation were missed by car manufacturers who were forced to pander to the nonsense.

Nissan and Honda in Merger Talks

Nissan and Honda are in merger talks, as the forced transition to EVs threatens to bankrupt both of them.

From NOT A LOT OF PEOPLE KNOW THAT

By Paul Homewood

h/t Ian Magness

Nissan and Honda are in merger talks, as the forced transition to EVs threatens to bankrupt both of them.

According to the Telegraph:

Honda and Nissan have opened talks to merge as the two Japanese carmakers confront a “crisis” caused by the shift to electric vehicles (EVs).

The companies on Monday confirmed they were in talks to combine at a joint press conference in Tokyo, following earlier reports that the pair were considering a combination.

Mitsubishi Motors, which has a partnership with Nissan, is also considering joining the deal.

The two companies said the deal was necessary to cope with “dramatic changes in the environment surrounding both companies and the automotive industry”.

Mr Mibe said that the companies needed to scale up to compete in the electric vehicle (EV) and self-driving car markets amid fierce competition from a new generation of Chinese carmakers and Tesla.

https://www.telegraph.co.uk/business/2024/12/23/net-zero-crisis-42bn-merger-talks-honda-nissan

These sorts of consolidations rarely work. This one will inevitably lead to slimming down to save money, but retrenchment usually becomes a downward spiral. Lower production, lower market share, leading to yet more cuts.

I have seen this all before in the steel industry here.

There is a very simple message here. With all the benefits of low labour costs, cheap energy and monopoly of battery supply, China will always be able to undercut both European and Japanese carmakers. The banning of petrol/diesel cars takes away the one big advantage the latter had – superior engineering technology.

Meanwhile the likes of Nissan and Honda face the double whammy of punitive fines for selling the wrong sort of car.