{"id":429684,"date":"2026-03-05T16:09:45","date_gmt":"2026-03-05T15:09:45","guid":{"rendered":"https:\/\/climatescience.press\/?p=429684"},"modified":"2026-03-05T16:09:47","modified_gmt":"2026-03-05T15:09:47","slug":"uk-study-recruiting-hairdressers-could-restore-public-support-for-climate-action","status":"publish","type":"post","link":"https:\/\/climatescience.press\/?p=429684","title":{"rendered":"UK Study: Recruiting Hairdressers Could Restore Public Support for Climate Action"},"content":{"rendered":"
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\"\"<\/figure>\n<\/div>\n\n\n

From Watts Up With That?<\/a><\/p>\n\n\n\n

Essay by<\/strong> Eric Worrall<\/a><\/p>\n\n\n\n

First published JoNova<\/a>; \u201c\u2026 an intervention was conducted with 25 salons using eco-tips on mirrors to prompt sustainable hair care conversations (Mirror Talkers) \u2026\u201d<\/p>\n\n\n\n

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MARCH 3, 2026

Hairdressers could be a secret weapon in tackling climate change, new research finds<\/strong><\/p>\n\n\n\n

by University of Bath<\/a>
edited by Sadie Harley<\/a>, reviewed by Andrew Zinin<\/a><\/p>\n\n\n\n

Hairdressers across the UK are emerging as powerful, under-recognized influencers in tackling climate change, according to new research from academics at the University of Bath\u2019s Center for Climate Change and Social Transformations (CAST), and the Universities of Cardiff, Oxford and Southampton.<\/p>\n<\/blockquote>\n\n\n\n

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The study, published in Humanities & Social Sciences Communications<\/em><\/a>, reveals that hair salons are hubs of trust, community and conversation where climate action can take root and spread.<\/p>\n\n\n\n

The research shows that hairdressers can be influential in everyday conversations with clients about climate and sustainability and are successfully prompting people to rethink their sustainability habits\u2014ranging from their use of water and energy to their choice of bank or diet.<\/p>\n\n\n\n

Dr. Sam Hampton from CAST said, \u201cHairdressers build trust over months and years. That kind of relationship is gold when it comes to discussing climate change. We found salons to be unique spaces where clients feel safe, relaxed, and open to new ideas.\u201d

\u2026Read more: https:\/\/phys.org\/news\/2026-03-hairdressers-secret-weapon-tackling-climate.html<\/a><\/p>\n<\/blockquote>\n\n\n\n

The abstract of the study;<\/p>\n\n\n\n

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Public engagement and climate change: exploring the role of hairdressers as everyday influencers<\/strong><\/p>\n\n\n\n