{"id":406555,"date":"2025-10-04T11:35:54","date_gmt":"2025-10-04T09:35:54","guid":{"rendered":"https:\/\/climatescience.press\/?p=406555"},"modified":"2025-10-04T11:35:56","modified_gmt":"2025-10-04T09:35:56","slug":"brewdog-sells-net-zero-forest-amid-mounting-losses","status":"publish","type":"post","link":"https:\/\/climatescience.press\/?p=406555","title":{"rendered":"BrewDog Sells \u2018Net Zero\u2019 Forest Amid Mounting Losses"},"content":{"rendered":"\n
\"Two<\/figure>\n\n\n\n

<\/p>\n\n\n\n

FromThe Daily Sceptic<\/a><\/p>\n\n\n\n

By\u00a0Will Jones<\/a><\/p>\n\n\n\n

Brewdog has sold an \u00a38.8 million Scottish forest it acquired just five years ago as part of its Net Zero drive after mounting losses forced it to cut spending. The Telegraph <\/em>has the story<\/a>.<\/p>\n\n\n\n

\n

The site, a former grouse moor known as the Kinrara Estate, was acquired by the brewer in 2020 to help with its Net Zero credentials. At the time, the Scottish brewer had grand plans to plant millions of trees<\/a> and turn it into Scotland\u2019s \u201cbiggest ever\u201d forest.<\/p>\n\n\n\n

However the initial planting was a failure because the trees died and Brewdog had now sold the estate to rewilding outfit, Oxygen Conservation.<\/p>\n\n\n\n

\u201cThe time is right to hand over the reins to an organisation that specialises in protecting and investing in natural capital,\u201d Brewdog said.<\/p>\n\n\n\n

Under then-chief executive James Watt, the company said the project would help it become the world\u2019s first carbon negative beer brand and be funded partly by sales of its Lost Forest beer<\/a>.<\/p>\n\n\n\n

However Brewdog, which rose to prominence for its eye-catching stunts, was forced to retract many of the claims about the forest after unveiling the purchase to much fanfare.<\/p>\n\n\n\n

These included admitting that the estate was actually 9,142 acres rather than over 12,000 acres as claimed and that the site would absorb much less CO2<\/sub> annually than original expected.<\/p>\n\n\n\n

The move signals Brewdog\u2019s bid to revive its fortunes and focus on its main brewing business after a slide in sales.<\/p>\n\n\n\n

The company\u2019s latest accounts showed it posted a loss of \u00a337 million last year, the fifth consecutive year of losses.<\/p>\n\n\n\n

In August, BrewDog\u2019s beers were also axed by almost 2,000 pubs across the country, cutting the distribution of the embattled brewer\u2019s drinks by a third.<\/p>\n<\/blockquote>\n\n\n\n

Worth reading in full<\/a>.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Brewdog has sold an \u00a38.8 million Scottish forest it acquired just five years ago as part of its Net Zero drive after mounting losses forced it to cut spending. <\/p>\n","protected":false},"author":121246920,"featured_media":406558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","advanced_seo_description":"Brewdog sells its \u00a38.8 million Scottish forest amid mounting losses, marking a shift to focus on its brewing business. Discover more here.","jetpack_seo_html_title":"Brewdog Sells Scottish Forest Amid Financial Struggles","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[691838543,691829997,691818056,691828786,691818154,691828335],"class_list":{"0":"post-406555","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-uncategorized","8":"tag-brewdog","9":"tag-carbon-dioxide-co","10":"tag-climate-change","11":"tag-go-woke-go-broke","12":"tag-net-zero","13":"tag-woke-corporation","15":"fallback-thumbnail"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/10\/0AQMnvzTE0MrfPxl7EqWKs7HYeCFC7yBVTYtu2NHkga9N14RS3UGfKkmVplXsJzFU6yfwyO0uC6I7CHZD8oivUQ01v6E9Zm-pWed7wbaszInO-cqKLutJKcs4jU5vzLB-1.jpeg?fit=1319%2C760&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paxLW1-1HLl","jetpack-related-posts":[{"id":256248,"url":"https:\/\/climatescience.press\/?p=256248","url_meta":{"origin":406555,"position":0},"title":"Revealed: Trees planted to help achieve net zero are adding to Scotland\u2019s carbon emissions","author":"uwe.roland.gross","date":"06\/05\/2023","format":false,"excerpt":"Another avoidable green fiasco in the name of climate obsession.","rel":"","context":"In \"Climate change\"","block_context":{"text":"Climate change","link":"https:\/\/climatescience.press\/?tag=climate-change"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/0Scotland.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/0Scotland.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/0Scotland.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/0Scotland.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/0Scotland.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":287646,"url":"https:\/\/climatescience.press\/?p=287646","url_meta":{"origin":406555,"position":1},"title":"Wrong, Phys.Org, Boreal Forests Are Doing Well Amid Modest Warming","author":"uwe.roland.gross","date":"12\/11\/2023","format":false,"excerpt":"Phys.org published an article describing research which claims, \u201cworld\u2019s boreal forests may be shrinking.\u201d This claim is refuted by data showing that boreal forests are experiencing a general greening trend, with forest extent and leaf cover expanding, the same as other ecosystems and bioregions. Different forest types around the world\u2026","rel":"","context":"In \"Boreal Forests\"","block_context":{"text":"Boreal Forests","link":"https:\/\/climatescience.press\/?tag=boreal-forests"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/11\/00sunrise-1637721_1280-1024x686-1.webp?fit=1024%2C686&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/11\/00sunrise-1637721_1280-1024x686-1.webp?fit=1024%2C686&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/11\/00sunrise-1637721_1280-1024x686-1.webp?fit=1024%2C686&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/11\/00sunrise-1637721_1280-1024x686-1.webp?fit=1024%2C686&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":245706,"url":"https:\/\/climatescience.press\/?p=245706","url_meta":{"origin":406555,"position":2},"title":"How Scotland pays back for Malawi (non existent) climate damage","author":"uwe.roland.gross","date":"26\/02\/2023","format":false,"excerpt":"Instead of blubbering on about climate change, maybe the Scottish government should be helping Malawi to build a reliable electricity grid, based on fossil fuels.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/02\/image-836.png?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/02\/image-836.png?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/02\/image-836.png?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/02\/image-836.png?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/02\/image-836.png?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":284980,"url":"https:\/\/climatescience.press\/?p=284980","url_meta":{"origin":406555,"position":3},"title":"Africa\u2019s Burning Issue: Charcoal and the loss of forest","author":"uwe.roland.gross","date":"25\/10\/2023","format":false,"excerpt":"In Africa, an area the size of Switzerland is cleared of for\u0002est every year, with an estimated 90% of the wood used for cooking or to heat the home. Dust storms across the continent and on the island of Madagascar have become more serious because, with the forest gone, there\u2026","rel":"","context":"In \"Africa\"","block_context":{"text":"Africa","link":"https:\/\/climatescience.press\/?tag=africa"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/10\/00Man-burning-logs-for-charcoal_fivepointsix_701442853-scaled-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/10\/00Man-burning-logs-for-charcoal_fivepointsix_701442853-scaled-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/10\/00Man-burning-logs-for-charcoal_fivepointsix_701442853-scaled-1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/10\/00Man-burning-logs-for-charcoal_fivepointsix_701442853-scaled-1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/10\/00Man-burning-logs-for-charcoal_fivepointsix_701442853-scaled-1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":245369,"url":"https:\/\/climatescience.press\/?p=245369","url_meta":{"origin":406555,"position":4},"title":"Blown Away","author":"uwe.roland.gross","date":"24\/02\/2023","format":false,"excerpt":"Lovers of the Scottish countryside and wild places, read it and weep.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/02\/image-737.png?fit=1200%2C799&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/02\/image-737.png?fit=1200%2C799&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/02\/image-737.png?fit=1200%2C799&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/02\/image-737.png?fit=1200%2C799&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/02\/image-737.png?fit=1200%2C799&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":273719,"url":"https:\/\/climatescience.press\/?p=273719","url_meta":{"origin":406555,"position":5},"title":"New Dark Ages: Millions Of Animals Die In The Fires Of Eco-Alarmism","author":"uwe.roland.gross","date":"15\/08\/2023","format":false,"excerpt":"It was only 235 years ago when our European elders introduced modern civilization and technology to an ancient culture. There was no nation in Australia, just a large number of tribes \u2013 sometimes friendly and sometimes fighting with their neighbors.","rel":"","context":"In \"climate alarmism\"","block_context":{"text":"climate alarmism","link":"https:\/\/climatescience.press\/?tag=climate-alarmism"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/08\/image-649.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/08\/image-649.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/08\/image-649.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/08\/image-649.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/08\/image-649.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/climatescience.press\/index.php?rest_route=\/wp\/v2\/posts\/406555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/climatescience.press\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/climatescience.press\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/climatescience.press\/index.php?rest_route=\/wp\/v2\/users\/121246920"}],"replies":[{"embeddable":true,"href":"https:\/\/climatescience.press\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=406555"}],"version-history":[{"count":4,"href":"https:\/\/climatescience.press\/index.php?rest_route=\/wp\/v2\/posts\/406555\/revisions"}],"predecessor-version":[{"id":406560,"href":"https:\/\/climatescience.press\/index.php?rest_route=\/wp\/v2\/posts\/406555\/revisions\/406560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/climatescience.press\/index.php?rest_route=\/wp\/v2\/media\/406558"}],"wp:attachment":[{"href":"https:\/\/climatescience.press\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=406555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/climatescience.press\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=406555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/climatescience.press\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=406555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}