{"id":395902,"date":"2025-08-18T11:01:50","date_gmt":"2025-08-18T09:01:50","guid":{"rendered":"https:\/\/climatescience.press\/?p=395902"},"modified":"2025-08-18T11:01:52","modified_gmt":"2025-08-18T09:01:52","slug":"desperate-greens-look-to-apple-for-climate-leadership","status":"publish","type":"post","link":"https:\/\/climatescience.press\/?p=395902","title":{"rendered":"Desperate Greens Look to Apple for Climate Leadership"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"723\" data-attachment-id=\"395907\" data-permalink=\"https:\/\/climatescience.press\/?attachment_id=395907\" data-orig-file=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQPZBwaFv09H6jiymb42eIBGhgt0_idIYDyYRrOO1K167CkeTRQ6dLEc8pPfKT85gqOjSqyUB0XX1m-8dNr4LA-soO_-vFfPzVWiCoX7ClxdJudj9pSJOZFUs3ZLpMltESKF_qT6eKaxCj8G_ch5BamsPo4N-1.jpeg?fit=1280%2C1280&amp;ssl=1\" data-orig-size=\"1280,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"0AQPZBwaFv09H6jiymb42eIBGhgt0_idIYDyYRrOO1K167CkeTRQ6dLEc8pPfKT85gqOjSqyUB0XX1m-8dNr4LA-soO_-vFfPzVWiCoX7ClxdJudj9pSJOZFUs3ZLpMltESKF_qT6eKaxCj8G_ch5BamsPo4N (1)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQPZBwaFv09H6jiymb42eIBGhgt0_idIYDyYRrOO1K167CkeTRQ6dLEc8pPfKT85gqOjSqyUB0XX1m-8dNr4LA-soO_-vFfPzVWiCoX7ClxdJudj9pSJOZFUs3ZLpMltESKF_qT6eKaxCj8G_ch5BamsPo4N-1.jpeg?fit=723%2C723&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQPZBwaFv09H6jiymb42eIBGhgt0_idIYDyYRrOO1K167CkeTRQ6dLEc8pPfKT85gqOjSqyUB0XX1m-8dNr4LA-soO_-vFfPzVWiCoX7ClxdJudj9pSJOZFUs3ZLpMltESKF_qT6eKaxCj8G_ch5BamsPo4N-1.jpeg?resize=723%2C723&#038;ssl=1\" alt=\"A group of men with long hair and beards, wearing tie-dye shirts, protests outside an Apple building, holding signs that read 'Save The Climate'.\" class=\"wp-image-395907\" srcset=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQPZBwaFv09H6jiymb42eIBGhgt0_idIYDyYRrOO1K167CkeTRQ6dLEc8pPfKT85gqOjSqyUB0XX1m-8dNr4LA-soO_-vFfPzVWiCoX7ClxdJudj9pSJOZFUs3ZLpMltESKF_qT6eKaxCj8G_ch5BamsPo4N-1.jpeg?resize=1024%2C1024&amp;ssl=1 1024w, 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https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQPZBwaFv09H6jiymb42eIBGhgt0_idIYDyYRrOO1K167CkeTRQ6dLEc8pPfKT85gqOjSqyUB0XX1m-8dNr4LA-soO_-vFfPzVWiCoX7ClxdJudj9pSJOZFUs3ZLpMltESKF_qT6eKaxCj8G_ch5BamsPo4N-1.jpeg?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQPZBwaFv09H6jiymb42eIBGhgt0_idIYDyYRrOO1K167CkeTRQ6dLEc8pPfKT85gqOjSqyUB0XX1m-8dNr4LA-soO_-vFfPzVWiCoX7ClxdJudj9pSJOZFUs3ZLpMltESKF_qT6eKaxCj8G_ch5BamsPo4N-1.jpeg?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQPZBwaFv09H6jiymb42eIBGhgt0_idIYDyYRrOO1K167CkeTRQ6dLEc8pPfKT85gqOjSqyUB0XX1m-8dNr4LA-soO_-vFfPzVWiCoX7ClxdJudj9pSJOZFUs3ZLpMltESKF_qT6eKaxCj8G_ch5BamsPo4N-1.jpeg?resize=450%2C450&amp;ssl=1 450w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQPZBwaFv09H6jiymb42eIBGhgt0_idIYDyYRrOO1K167CkeTRQ6dLEc8pPfKT85gqOjSqyUB0XX1m-8dNr4LA-soO_-vFfPzVWiCoX7ClxdJudj9pSJOZFUs3ZLpMltESKF_qT6eKaxCj8G_ch5BamsPo4N-1.jpeg?resize=60%2C60&amp;ssl=1 60w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQPZBwaFv09H6jiymb42eIBGhgt0_idIYDyYRrOO1K167CkeTRQ6dLEc8pPfKT85gqOjSqyUB0XX1m-8dNr4LA-soO_-vFfPzVWiCoX7ClxdJudj9pSJOZFUs3ZLpMltESKF_qT6eKaxCj8G_ch5BamsPo4N-1.jpeg?resize=550%2C550&amp;ssl=1 550w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQPZBwaFv09H6jiymb42eIBGhgt0_idIYDyYRrOO1K167CkeTRQ6dLEc8pPfKT85gqOjSqyUB0XX1m-8dNr4LA-soO_-vFfPzVWiCoX7ClxdJudj9pSJOZFUs3ZLpMltESKF_qT6eKaxCj8G_ch5BamsPo4N-1.jpeg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">From <a href=\"https:\/\/wattsupwiththat.com\/2025\/08\/17\/desperate-greens-look-to-apple-for-climate-leadership\/\">Watts Up With That?<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Essay by<\/strong> <a href=\"https:\/\/wattsupwiththat.com\/author\/eworrall1\/\">Eric Worrall<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"723\" data-attachment-id=\"395908\" data-permalink=\"https:\/\/climatescience.press\/?attachment_id=395908\" data-orig-file=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQMaFxRVj9PQTSqDLSm-ObDnXtAzc0aUWa7iHV51fFwdYQF8jBzcTLOVIA0SrsLO9RGCrIoUYONKF7AK0IG05lmv7ReGEKpZsFukCdVMURjoFB-n-wyJoITKaFHEMit1kz00unOSxluHzYdDj9pD_otIFEcyUQ-1.jpeg?fit=1280%2C1280&amp;ssl=1\" data-orig-size=\"1280,1280\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"0AQMaFxRVj9PQTSqDLSm-ObDnXtAzc0aUWa7iHV51fFwdYQF8jBzcTLOVIA0SrsLO9RGCrIoUYONKF7AK0IG05lmv7ReGEKpZsFukCdVMURjoFB-n-wyJoITKaFHEMit1kz00unOSxluHzYdDj9pD_otIFEcyUQ (1)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQMaFxRVj9PQTSqDLSm-ObDnXtAzc0aUWa7iHV51fFwdYQF8jBzcTLOVIA0SrsLO9RGCrIoUYONKF7AK0IG05lmv7ReGEKpZsFukCdVMURjoFB-n-wyJoITKaFHEMit1kz00unOSxluHzYdDj9pD_otIFEcyUQ-1.jpeg?fit=723%2C723&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQMaFxRVj9PQTSqDLSm-ObDnXtAzc0aUWa7iHV51fFwdYQF8jBzcTLOVIA0SrsLO9RGCrIoUYONKF7AK0IG05lmv7ReGEKpZsFukCdVMURjoFB-n-wyJoITKaFHEMit1kz00unOSxluHzYdDj9pD_otIFEcyUQ-1.jpeg?resize=723%2C723&#038;ssl=1\" alt=\"A group of five individuals with long hair and beards, dressed in rustic clothing, protesting outdoors in front of a large building. One holds a sign that reads 'Save the Trees' and another holds a sign saying 'No to Tech Overload'.\" class=\"wp-image-395908\" srcset=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQMaFxRVj9PQTSqDLSm-ObDnXtAzc0aUWa7iHV51fFwdYQF8jBzcTLOVIA0SrsLO9RGCrIoUYONKF7AK0IG05lmv7ReGEKpZsFukCdVMURjoFB-n-wyJoITKaFHEMit1kz00unOSxluHzYdDj9pD_otIFEcyUQ-1.jpeg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQMaFxRVj9PQTSqDLSm-ObDnXtAzc0aUWa7iHV51fFwdYQF8jBzcTLOVIA0SrsLO9RGCrIoUYONKF7AK0IG05lmv7ReGEKpZsFukCdVMURjoFB-n-wyJoITKaFHEMit1kz00unOSxluHzYdDj9pD_otIFEcyUQ-1.jpeg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQMaFxRVj9PQTSqDLSm-ObDnXtAzc0aUWa7iHV51fFwdYQF8jBzcTLOVIA0SrsLO9RGCrIoUYONKF7AK0IG05lmv7ReGEKpZsFukCdVMURjoFB-n-wyJoITKaFHEMit1kz00unOSxluHzYdDj9pD_otIFEcyUQ-1.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQMaFxRVj9PQTSqDLSm-ObDnXtAzc0aUWa7iHV51fFwdYQF8jBzcTLOVIA0SrsLO9RGCrIoUYONKF7AK0IG05lmv7ReGEKpZsFukCdVMURjoFB-n-wyJoITKaFHEMit1kz00unOSxluHzYdDj9pD_otIFEcyUQ-1.jpeg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQMaFxRVj9PQTSqDLSm-ObDnXtAzc0aUWa7iHV51fFwdYQF8jBzcTLOVIA0SrsLO9RGCrIoUYONKF7AK0IG05lmv7ReGEKpZsFukCdVMURjoFB-n-wyJoITKaFHEMit1kz00unOSxluHzYdDj9pD_otIFEcyUQ-1.jpeg?resize=1200%2C1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQMaFxRVj9PQTSqDLSm-ObDnXtAzc0aUWa7iHV51fFwdYQF8jBzcTLOVIA0SrsLO9RGCrIoUYONKF7AK0IG05lmv7ReGEKpZsFukCdVMURjoFB-n-wyJoITKaFHEMit1kz00unOSxluHzYdDj9pD_otIFEcyUQ-1.jpeg?resize=800%2C800&amp;ssl=1 800w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQMaFxRVj9PQTSqDLSm-ObDnXtAzc0aUWa7iHV51fFwdYQF8jBzcTLOVIA0SrsLO9RGCrIoUYONKF7AK0IG05lmv7ReGEKpZsFukCdVMURjoFB-n-wyJoITKaFHEMit1kz00unOSxluHzYdDj9pD_otIFEcyUQ-1.jpeg?resize=600%2C600&amp;ssl=1 600w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQMaFxRVj9PQTSqDLSm-ObDnXtAzc0aUWa7iHV51fFwdYQF8jBzcTLOVIA0SrsLO9RGCrIoUYONKF7AK0IG05lmv7ReGEKpZsFukCdVMURjoFB-n-wyJoITKaFHEMit1kz00unOSxluHzYdDj9pD_otIFEcyUQ-1.jpeg?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQMaFxRVj9PQTSqDLSm-ObDnXtAzc0aUWa7iHV51fFwdYQF8jBzcTLOVIA0SrsLO9RGCrIoUYONKF7AK0IG05lmv7ReGEKpZsFukCdVMURjoFB-n-wyJoITKaFHEMit1kz00unOSxluHzYdDj9pD_otIFEcyUQ-1.jpeg?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQMaFxRVj9PQTSqDLSm-ObDnXtAzc0aUWa7iHV51fFwdYQF8jBzcTLOVIA0SrsLO9RGCrIoUYONKF7AK0IG05lmv7ReGEKpZsFukCdVMURjoFB-n-wyJoITKaFHEMit1kz00unOSxluHzYdDj9pD_otIFEcyUQ-1.jpeg?resize=450%2C450&amp;ssl=1 450w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQMaFxRVj9PQTSqDLSm-ObDnXtAzc0aUWa7iHV51fFwdYQF8jBzcTLOVIA0SrsLO9RGCrIoUYONKF7AK0IG05lmv7ReGEKpZsFukCdVMURjoFB-n-wyJoITKaFHEMit1kz00unOSxluHzYdDj9pD_otIFEcyUQ-1.jpeg?resize=60%2C60&amp;ssl=1 60w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQMaFxRVj9PQTSqDLSm-ObDnXtAzc0aUWa7iHV51fFwdYQF8jBzcTLOVIA0SrsLO9RGCrIoUYONKF7AK0IG05lmv7ReGEKpZsFukCdVMURjoFB-n-wyJoITKaFHEMit1kz00unOSxluHzYdDj9pD_otIFEcyUQ-1.jpeg?resize=550%2C550&amp;ssl=1 550w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQMaFxRVj9PQTSqDLSm-ObDnXtAzc0aUWa7iHV51fFwdYQF8jBzcTLOVIA0SrsLO9RGCrIoUYONKF7AK0IG05lmv7ReGEKpZsFukCdVMURjoFB-n-wyJoITKaFHEMit1kz00unOSxluHzYdDj9pD_otIFEcyUQ-1.jpeg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u2026 If Cook were to publish an op-ed in&nbsp;<em>The Wall Street Journal<\/em>&nbsp;pointing out that climate has become a business risk \u2026 it would change the corporate game.&nbsp;\u2026\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>It\u2019s time for Apple to wield its influence on climate policy<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of driving change at a societal level, it\u2019s exclusively focused on its own impacts.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By&nbsp;<a href=\"https:\/\/trellis.net\/article\/author\/auden-schendler-2\/\">Auden Schendler<\/a>,&nbsp;<a href=\"https:\/\/trellis.net\/article\/author\/bill-weihl\/\">Bill Weihl<\/a>&nbsp;August 14, 2025<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Like many tech companies, instead of driving change at the societal level, Apple has almost exclusively focused climate efforts on its own impacts.<\/li>\n\n\n\n<li>But by using power, lobbying force, political influence and more, the company could change the corporate climate game.<\/li>\n\n\n\n<li>With climate deniers running federal divisions, in the absence of government, corporations are one of the most powerful agents of change.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The opinions expressed here by Trellis expert contributors are their own, not those of Trellis.\u200b<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">In its 2024 Environmental Progress Report Apple noted, \u201cWe owe it to our global community to rise to the challenge of climate change with all the innovation, empathy and commitment we can muster.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But noble as these operational efforts are, they\u2019re a category error \u2014 like turning the stove off as a way to stop a house fire.<br><br>\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Breaking a taboo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If Cook were to publish an op-ed in&nbsp;<em>The Wall Street Journal<\/em>&nbsp;pointing out that climate has become a business risk and that federal regulation (not just incentive-based legislation) is essential, it would change the corporate game.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because Apple is so admired, the move would galvanize other business leaders and silence elected officials tipping back into climate denial. Cook could single-handedly break the taboo against business advocating for regulation. Next, he could charge his company with reaching out to customers, asking for their help to pressure elected officials. (Most consumers&nbsp;<a href=\"https:\/\/www.cbsnews.com\/news\/poll-reduce-climate-change-extreme-weather-04-21-2024\/\">care about climate change<\/a>.)&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Trump administration has flipped the calendar back more than 20 years, to an era when people didn\u2019t even believe the planet was warming. With climate deniers running all federal divisions, and agencies either gutted or weaponized in support of fossil fuel expansion, we have limited tools in the climate fight. In the absence of government, corporations are one of the most powerful agents of change. And one of the most effective tools they have is their influence.<br><br>\u2026Read more:&nbsp;<a href=\"https:\/\/trellis.net\/article\/apple-could-be-a-major-force-in-limiting-climate-change-why-isnt-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/trellis.net\/article\/apple-could-be-a-major-force-in-limiting-climate-change-why-isnt-it\/<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Authors&nbsp;<a href=\"https:\/\/trellis.net\/article\/author\/auden-schendler-2\/\">Auden Schendler<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/trellis.net\/article\/author\/bill-weihl\/\">Bill Weihl<\/a>&nbsp;obviously didn\u2019t get the memo about Apple\u2019s growing AI desperation, because Apple may be in a lot of trouble on the AI front \u2013 they are late joiners to a race where there is only one first prize.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Tim Cook Defends Apple\u2019s AI Delay: \u2018We\u2019ve Rarely Been First\u2019<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Friday August 1, 2025 3:07 pm PDT&nbsp;by&nbsp;<a href=\"https:\/\/www.macrumors.com\/author\/juli-clover\/\">Juli Clover<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple CEO&nbsp;<a href=\"https:\/\/www.macrumors.com\/guide\/tim-cook\/\">Tim Cook<\/a>&nbsp;spoke to employees at an all-hands meeting today, providing some insight into Apple\u2019s work on AI. According to&nbsp;<em><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-08-01\/apple-ceo-tells-staff-ai-is-ours-to-grab-in-hourlong-pep-talk\">Bloomberg<\/a><\/em>, Cook said that AI is going to be bigger than smartphones and the internet, and that it\u2019s a priority for the company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cApple must do this. Apple will do this. This is sort of ours to grab. We will make the investment to do it,\u201d Cook told employees.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cook pointed out that Apple has dominated several markets even when the company wasn\u2019t first to the technology. \u201cWe\u2019ve rarely been first. There was a PC before the Mac; there was a smartphone before the&nbsp;<a href=\"https:\/\/www.macrumors.com\/guide\/iphone\/\">iPhone<\/a>; there were many tablets before the&nbsp;<a href=\"https:\/\/www.macrumors.com\/roundup\/ipad\/\">iPad<\/a>; there was an MP3 player before iPod,\u201d Cook said, suggesting that Apple will play a major role in transforming AI in the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026Read more:&nbsp;<a href=\"https:\/\/www.macrumors.com\/2025\/08\/01\/tim-cook-apple-all-hands-meeting-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.macrumors.com\/2025\/08\/01\/tim-cook-apple-all-hands-meeting-ai\/<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">AI is the big game changer which has upended sincere tech giant pledges to prioritise Net Zero.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-watts-up-with-that wp-block-embed-watts-up-with-that\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"HDqfFn2U6N\"><a href=\"https:\/\/wattsupwiththat.com\/2024\/12\/08\/facebook-commissions-a-2gw-fossil-fuel-powered-data-center\/\">Facebook Commissions a 2GW Fossil Fuel Powered Data Center<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Facebook Commissions a 2GW Fossil Fuel Powered Data Center&#8221; &#8212; Watts Up With That?\" src=\"https:\/\/wattsupwiththat.com\/2024\/12\/08\/facebook-commissions-a-2gw-fossil-fuel-powered-data-center\/embed\/#?secret=gTeeOy8rR7#?secret=HDqfFn2U6N\" data-secret=\"HDqfFn2U6N\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-watts-up-with-that wp-block-embed-watts-up-with-that\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"BW92iKpOjf\"><a href=\"https:\/\/wattsupwiththat.com\/2024\/08\/31\/forbes-ai-is-driving-corporations-to-abandon-climate-commitments\/\">Forbes: AI is Driving Corporations to Abandon Climate Commitments<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Forbes: AI is Driving Corporations to Abandon Climate Commitments&#8221; &#8212; Watts Up With That?\" src=\"https:\/\/wattsupwiththat.com\/2024\/08\/31\/forbes-ai-is-driving-corporations-to-abandon-climate-commitments\/embed\/#?secret=sMzKqD9aSD#?secret=BW92iKpOjf\" data-secret=\"BW92iKpOjf\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The few greens I have personal contact with are struggling to adjust to the energy guzzling AI future. They hate AI \u2013 but they feel helpless to stop it, and kind of wish it would all go away.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But all the kids are using AI powered apps and games, so&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Generation_Alpha\" target=\"_blank\" rel=\"noreferrer noopener\">Gen Alpha<\/a>&nbsp;is lost to any incarnation of the green movement which threatens to take away their toys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tech companies are also backpedaling, ditching climate pledges completely, or issuing obviously weak policy statements, as external pressure from investors and internal pressure from elite software teams who fear becoming obsolete if they aren\u2019t building AI systems overwhelms whatever green conscience they once thought they championed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Judgement day is inevitable \u2013 for the climate movement. AI and fossil fuel will dominate the foreseeable future. The pathetic whining of greens begging companies like Apple to stand up for the values they once claimed were central to their corporate ethos are the death rattles of a failed green virtue signalling movement, which only a decade ago threatened to ruin Western civilisation.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-watts-up-with-that wp-block-embed-watts-up-with-that\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"RV2fogVO9u\"><a href=\"https:\/\/wattsupwiththat.com\/2025\/03\/01\/reuters-the-renewable-energy-transition-has-failed\/\">Reuters: The Renewable Energy Transition has Failed<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Reuters: The Renewable Energy Transition has Failed&#8221; &#8212; Watts Up With That?\" src=\"https:\/\/wattsupwiththat.com\/2025\/03\/01\/reuters-the-renewable-energy-transition-has-failed\/embed\/#?secret=cywWJ3Jxxh#?secret=RV2fogVO9u\" data-secret=\"RV2fogVO9u\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201c\u2026 If Cook were to publish an op-ed in\u00a0The Wall Street Journal\u00a0pointing out that climate has become a business risk \u2026 it would change the corporate game.\u00a0\u2026\u201d<\/p>\n","protected":false},"author":121246920,"featured_media":395907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[691837348,691822666,691819134,691818056,691821055,691818154,691828271],"class_list":{"0":"post-395902","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-uncategorized","8":"tag-apple","9":"tag-artificial-intelligence-ai","10":"tag-climate-alarmism","11":"tag-climate-change","12":"tag-climate-politics","13":"tag-net-zero","14":"tag-the-wall-street-journal-wsj","16":"fallback-thumbnail"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/08\/0AQPZBwaFv09H6jiymb42eIBGhgt0_idIYDyYRrOO1K167CkeTRQ6dLEc8pPfKT85gqOjSqyUB0XX1m-8dNr4LA-soO_-vFfPzVWiCoX7ClxdJudj9pSJOZFUs3ZLpMltESKF_qT6eKaxCj8G_ch5BamsPo4N-1.jpeg?fit=1280%2C1280&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paxLW1-1EZw","jetpack-related-posts":[{"id":272027,"url":"https:\/\/climatescience.press\/?p=272027","url_meta":{"origin":395902,"position":0},"title":"Right, Wall Street Journal, Wildfires Are Declining as Climate Changes","author":"uwe.roland.gross","date":"07\/08\/2023","format":false,"excerpt":"Globally, the number and scope of wildfires have fallen sharply from earlier decades and centuries.","rel":"","context":"In \"Climate change\"","block_context":{"text":"Climate change","link":"https:\/\/climatescience.press\/?tag=climate-change"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/08\/02048px-Woolsey_Fire_-_tree_ridge_in_flames_20181119-PB-008.jpg?fit=1200%2C741&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/08\/02048px-Woolsey_Fire_-_tree_ridge_in_flames_20181119-PB-008.jpg?fit=1200%2C741&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/08\/02048px-Woolsey_Fire_-_tree_ridge_in_flames_20181119-PB-008.jpg?fit=1200%2C741&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/08\/02048px-Woolsey_Fire_-_tree_ridge_in_flames_20181119-PB-008.jpg?fit=1200%2C741&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/08\/02048px-Woolsey_Fire_-_tree_ridge_in_flames_20181119-PB-008.jpg?fit=1200%2C741&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":228161,"url":"https:\/\/climatescience.press\/?p=228161","url_meta":{"origin":395902,"position":1},"title":"That\u2019s Right, Wall Street Journal, Deaths Related to Temperatures Are Declining","author":"uwe.roland.gross","date":"08\/11\/2022","format":false,"excerpt":"Because cold related deaths outnumber deaths tied to extreme heat by 10 to 1, the study found hundreds of thousands fewer people have died in response to non-optimum temperatures each year as the earth has warmed in recent decades.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2022\/11\/image-333.png?fit=1200%2C733&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2022\/11\/image-333.png?fit=1200%2C733&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2022\/11\/image-333.png?fit=1200%2C733&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2022\/11\/image-333.png?fit=1200%2C733&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2022\/11\/image-333.png?fit=1200%2C733&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":223628,"url":"https:\/\/climatescience.press\/?p=223628","url_meta":{"origin":395902,"position":2},"title":"True, WSJ, Hurricanes are Not Becoming More Damaging, Climate Policy is","author":"uwe.roland.gross","date":"13\/10\/2022","format":false,"excerpt":"A recent op-ed in the Wall Street Journal gives a refreshingly fact-driven take on the threat of hurricanes, grid blackouts caused by global warming policy, and the idea that adaptation is a more realistic reaction to climate change.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2022\/10\/image-585.png?fit=1200%2C797&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2022\/10\/image-585.png?fit=1200%2C797&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2022\/10\/image-585.png?fit=1200%2C797&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2022\/10\/image-585.png?fit=1200%2C797&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2022\/10\/image-585.png?fit=1200%2C797&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":218166,"url":"https:\/\/climatescience.press\/?p=218166","url_meta":{"origin":395902,"position":3},"title":"Wall Street Journal Exposes Gov. Newsom &#038; California\u2019s High-Cost Energy and Reliability Debacle","author":"uwe.roland.gross","date":"09\/09\/2022","format":false,"excerpt":"The Wall Street\u00a0Journal\u2019s article addressing the real-world energy and\u00a0reliability debacle in California is a milestone event in the U.S. regarding a major media publication presenting an honest and\u00a0accurate\u00a0assessment of the debacle of Democrat climate alarmist driven mandated renewable\u00a0energy\u00a0use in the U.S. \u00a0 \u00a0 \u00a0","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2022\/09\/image-510.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2022\/09\/image-510.png?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2022\/09\/image-510.png?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2022\/09\/image-510.png?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":297685,"url":"https:\/\/climatescience.press\/?p=297685","url_meta":{"origin":395902,"position":4},"title":"Right, Wall Street Journal, John Kerry Did Fail to Persuade China to Give Up Reliable Energy","author":"uwe.roland.gross","date":"21\/01\/2024","format":false,"excerpt":"The\u00a0Wall Street Journal (WSJ)\u00a0ran an article noting that despite John Kerry\u2019s failure as President Joe Biden\u2019s climate envoy to get China to curb its coal use in order to save the world from climate change, Kerry is now being brought over to Biden\u2019s reelection campaign. If Kerry does as good\u2026","rel":"","context":"In \"China\"","block_context":{"text":"China","link":"https:\/\/climatescience.press\/?tag=china"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/01\/056a8c4c958c32385008b5799.webp?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/01\/056a8c4c958c32385008b5799.webp?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/01\/056a8c4c958c32385008b5799.webp?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/01\/056a8c4c958c32385008b5799.webp?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/01\/056a8c4c958c32385008b5799.webp?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":215214,"url":"https:\/\/climatescience.press\/?p=215214","url_meta":{"origin":395902,"position":5},"title":"Is the Wall Street Journal Quietly Practicing More Balanced Climate Reporting?","author":"uwe.roland.gross","date":"24\/08\/2022","format":false,"excerpt":"A very direct criticism of Biden\u2019s climate policies.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2022\/08\/image-1007.png?fit=1024%2C875&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2022\/08\/image-1007.png?fit=1024%2C875&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2022\/08\/image-1007.png?fit=1024%2C875&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2022\/08\/image-1007.png?fit=1024%2C875&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/climatescience.press\/index.php?rest_route=\/wp\/v2\/posts\/395902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/climatescience.press\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/climatescience.press\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/climatescience.press\/index.php?rest_route=\/wp\/v2\/users\/121246920"}],"replies":[{"embeddable":true,"href":"https:\/\/climatescience.press\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=395902"}],"version-history":[{"count":6,"href":"https:\/\/climatescience.press\/index.php?rest_route=\/wp\/v2\/posts\/395902\/revisions"}],"predecessor-version":[{"id":395910,"href":"https:\/\/climatescience.press\/index.php?rest_route=\/wp\/v2\/posts\/395902\/revisions\/395910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/climatescience.press\/index.php?rest_route=\/wp\/v2\/media\/395907"}],"wp:attachment":[{"href":"https:\/\/climatescience.press\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=395902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/climatescience.press\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=395902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/climatescience.press\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=395902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}