{"id":391634,"date":"2025-07-30T09:25:54","date_gmt":"2025-07-30T07:25:54","guid":{"rendered":"https:\/\/climatescience.press\/?p=391634"},"modified":"2025-07-30T09:26:03","modified_gmt":"2025-07-30T07:26:03","slug":"climate-messaging-the-alarmists-are-alarmed","status":"publish","type":"post","link":"https:\/\/climatescience.press\/?p=391634","title":{"rendered":"Climate Messaging: The Alarmists are Alarmed"},"content":{"rendered":"\n
\"A<\/figure>\n\n\n\n

<\/p>\n\n\n\n

From Master Resource<\/a><\/p>\n\n\n\n

By Robert Bradley Jr.<\/em><\/p>\n\n\n\n

\n

\u201cIt is time for free market energy policies to replace crony capitalism and the termite aspirations of the Climate Industrial Complex. To all climate alarmists and forced energy transformationists, check your premises for mid-course correction. Climate anxiety not.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Gilad Regev<\/a>, self described as \u201cempowering people to take climate action,\u201d is very discouraged. Government climate policies are all pain, no gain, and the general public has alarm fatigue. And even climate campaigners are moving toward adaption instead of (futile) mitigation<\/a>.<\/p>\n\n\n\n

He recently stated<\/a>:<\/p>\n\n\n\n

\n

Maybe the problem isn\u2019t climate denial. Maybe it\u2019s climate messaging. We\u2019ve been attempting to scare or shame people into caring, and it\u2019s not effective. Is it time to completely rethink how we talk about climate and sustainability? We\u2019ve spent years trying to influence people through fear, data, and moral urgency. The results? Mixed.<\/p>\n<\/blockquote>\n\n\n\n

Regev continues:<\/p>\n\n\n\n

\n

If we want genuine buy-in, we need to be honest about what\u2019s isn\u2019t working. Here are seven messaging mistakes we keep repeating.

1.<\/strong> Leading with Guilt and Doom: \u201cWe\u2019re killing the planet!\u201d doesn\u2019t inspire \u2013 it overwhelms.
Guilt sparks awareness, but rarely leads to action.

2.<\/strong> Talking About \u201cThe Planet\u201d Instead of People: People don\u2019t wake up thinking about biodiversity \u2013 they think about bills, housing, jobs. Make climate personal. What can THEY GAIN out of changing their behaviour?

3.<\/strong> Assuming Rational Facts Will Change Behavior: 1.5\u00b0C Warming Is Essential, But Not Sufficient.
Facts Inform, but Emotions Drive Action.

4.<\/strong> Using Elite, exclusionary language jargon, such as \u201cnet zero\u201d and \u201cgreen premiums,\u201d alienates the majority. Sustainability can\u2019t sound like it\u2019s just for experts or elites.

5.<\/strong> Neglecting economic and social equity when we assume everyone can afford an EV or solar system, we lose trust. Green should be accessible to everyone \u2013 not just the wealthy.<\/p>\n\n\n\n

6. <\/strong>Framing Green as Restriction, Not Opportunity: Less driving, flying, consuming\u2026 Where\u2019s the upside?
A green transition should feel like a win: lower bills, warmer homes, and cleaner air.

7.<\/strong> Treating Climate Like a Separate Issue. Climate isn\u2019t separate from the economy, housing, or healthcare \u2013 it is those things. When we silo it, we shrink its relevance.<\/p>\n<\/blockquote>\n\n\n\n

\u201cSo, how do we change the story?, Regev then asks.<\/p>\n\n\n\n

\n

Speak to lived realities. Discuss how green policies improve everyday life, including jobs, bills, housing, and health.

\u00a0Shift from sacrifice to solutions. Replace \u201ccut back\u201d with \u201cget more\u201d \u2013 resilience, savings, mobility, and wellbeing.

\u00a0Make it simple. Use plain, human language. Instead of \u201cdecarbonize the grid,\u201d say \u201ccleaner, cheaper energy in every home. Help people to measure their carbon footprint.\u201d

\u00a0Center fairness easily. Ensure that the benefits of sustainability are accessible \u2013 especially to those who have been historically excluded.

\u00a0Embed climate into everything. Don\u2019t treat it like a separate crusade \u2013 show how it strengthens the economy, creates jobs, and benefits communities.<\/p>\n<\/blockquote>\n\n\n\n

Joe Romm Dissents<\/strong><\/p>\n\n\n\n

Enter Joe Romm, the subject of yesterday\u2019s post<\/a>. This climate alarmist\/energy technocrat (to save you and your loved ones from climate change) commented<\/a>:<\/p>\n\n\n\n

\n

The problem is not denial nor this strawman description of \u201cclimate messaging\u201d that no one I know actually does\u2014 and I\u2019ve been doing this for three decades.

The problems are 1) the biggest disinformation campaign in human history, 2) which is amplified by every major social media site and 3) which combined outspend the money disseminating any of the climate messaging by 20x to 100x.

The world is not subjected to bad climate messaging so much as it subjected to an open fire hydrant of lies on the one hand and climate silence on the other. [1]<\/strong><\/p>\n<\/blockquote>\n\n\n\n

No Joe, you<\/em> have been exaggerating (and insulting) for three decades, a reason why your voice has become more and more marginalized over time. Your arguments are shallow, except for your free market positions on nuclear and hydrogen. Hyperbole backfires<\/a>.<\/p>\n\n\n\n

Final Comment<\/strong><\/p>\n\n\n\n

Carbon dioxide greens Planet Earth. Incremental warming has benefits. Fossil fuels allow \u2018climate mastery.\u2019 Climate models cannot be tested and rely on fudge factors for \u2018tuning\u2019 to reality. Social justice requires reliable, affordable, plentiful energy. Industrializing the living space with wind, solar, and batteries is ecologically fraught. Adaptation has put prior warming in the rear view mirror. The saturation effect is in play with future CO2 forcing.<\/p>\n\n\n\n

Sum the arguments and \u2026 it is time for free market energy policies to replace crony capitalism and the termite aspirations of the Climate Industrial Complex. To all climate alarmists and forced energy transformationists, check your premises for mid-course correction. Climate anxiety not.<\/p>\n\n\n\n

\u2014\u2014\u2014\u2014\u2014\u2014-<\/p>\n\n\n\n

[1]<\/strong> Joe parenthetically added (is it nepotism time?): \u201cGood messaging is incredibly important, which is why I launched a new podcast (with my hilariously skeptical GenZ daughter) on the secrets of viral storytelling.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cIt is time for free market energy policies to replace crony capitalism and the termite aspirations of the Climate Industrial Complex. To all climate alarmists and forced energy transformationists, check your premises for mid-course correction. Climate anxiety not.\u201d<\/p>\n","protected":false},"author":121246920,"featured_media":391637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","advanced_seo_description":"Explore how to rethink climate messaging for effective engagement and action, moving from guilt to solutions that benefit communities.","jetpack_seo_html_title":"Rethinking Climate Messaging: Shift from Fear to Solutions","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[691819134,691830765,691836889,691818153,691818362],"class_list":["post-391634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-climate-alarmism","tag-climate-industrial-complex-2","tag-climate-messaging","tag-climate-models","tag-climate-policies","fallback-thumbnail"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/07\/ChatGPT-Image-24.-Juni-2025-10_28_29.png?fit=1024%2C1024&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paxLW1-1DSG","jetpack-related-posts":[{"id":410043,"url":"https:\/\/climatescience.press\/?p=410043","url_meta":{"origin":391634,"position":0},"title":"Climate Out, Affordability In","author":"uwe.roland.gross","date":"10\/24\/2025","format":false,"excerpt":"Debra Kahn, \u201ceditor of POLITICO\u2019s California Climate newsletter and author of Currents, a reported column on the conversations, conflicts and characters animating the energy, environment and climate debates,\u201d corrected the eco-narrative recently. 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