{"id":387237,"date":"2025-07-07T09:42:55","date_gmt":"2025-07-07T07:42:55","guid":{"rendered":"https:\/\/climatescience.press\/?p=387237"},"modified":"2025-07-07T09:42:56","modified_gmt":"2025-07-07T07:42:56","slug":"jaguars-woke-ev-campaign-crashes-sales-97","status":"publish","type":"post","link":"https:\/\/climatescience.press\/?p=387237","title":{"rendered":"Jaguar\u2019s Woke EV Campaign Crashes Sales 97%"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"388\" data-attachment-id=\"387241\" data-permalink=\"https:\/\/climatescience.press\/?attachment_id=387241\" data-orig-file=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/07\/0Screenshot-2025-07-07-093706.png?fit=1738%2C932&amp;ssl=1\" data-orig-size=\"1738,932\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"0Screenshot 2025-07-07 093706\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/07\/0Screenshot-2025-07-07-093706.png?fit=723%2C388&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/07\/0Screenshot-2025-07-07-093706.png?resize=723%2C388&#038;ssl=1\" alt=\"\" class=\"wp-image-387241\" srcset=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/07\/0Screenshot-2025-07-07-093706.png?resize=1024%2C549&amp;ssl=1 1024w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/07\/0Screenshot-2025-07-07-093706.png?resize=300%2C161&amp;ssl=1 300w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/07\/0Screenshot-2025-07-07-093706.png?resize=768%2C412&amp;ssl=1 768w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/07\/0Screenshot-2025-07-07-093706.png?resize=1536%2C824&amp;ssl=1 1536w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/07\/0Screenshot-2025-07-07-093706.png?resize=1200%2C643&amp;ssl=1 1200w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/07\/0Screenshot-2025-07-07-093706.png?w=1738&amp;ssl=1 1738w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/07\/0Screenshot-2025-07-07-093706.png?w=1446&amp;ssl=1 1446w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><figcaption class=\"wp-element-caption\">Source\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=rLtFIrqhfng\" target=\"_blank\" rel=\"noreferrer noopener\">Youtube<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From <a href=\"https:\/\/wattsupwiththat.com\/2025\/07\/05\/jaguars-woke-ev-campaign-crashes-sales-97\/\">Watts Up With That?<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Essay by<\/strong> <a href=\"https:\/\/wattsupwiththat.com\/author\/eworrall1\/\">Eric Worrall<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supporters claim the crash in sales is all part of the plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The full promo video.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"723\" height=\"407\" src=\"https:\/\/www.youtube.com\/embed\/rLtFIrqhfng?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Jaguar is, or was, a significant British luxury vehicle brand. I owned a Jaguar \u201cS\u201d type for a few years, and to be fair it was a terrific driving experience. However, maintenance was a nightmare \u2013 the suspension needed a rebuild every two years, and the low ground clearance made navigating some of Britain\u2019s less well maintained roads a challenge. My vehicle finally died when the Jaguar engine sucked in a bit of water after going through a puddle, which led to the vehicle catching fire.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"360\" data-attachment-id=\"387244\" data-permalink=\"https:\/\/climatescience.press\/?attachment_id=387244\" data-orig-file=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/07\/image-139.png?fit=720%2C360&amp;ssl=1\" data-orig-size=\"720,360\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/07\/image-139.png?fit=720%2C360&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/07\/image-139.png?resize=720%2C360&#038;ssl=1\" alt=\"\" class=\"wp-image-387244\" srcset=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/07\/image-139.png?w=720&amp;ssl=1 720w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/07\/image-139.png?resize=300%2C150&amp;ssl=1 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Jaguar S Type. By\u00a0<a href=\"https:\/\/commons.wikimedia.org\/wiki\/User:Vauxford\">Vauxford<\/a>\u00a0\u2013\u00a0Own work,\u00a0<a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\">CC BY-SA 4.0<\/a>,\u00a0<a href=\"https:\/\/commons.wikimedia.org\/w\/index.php?curid=68582835\">Link<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Not everyone believes the 97% crash in sales was a blunder \u2013 supporters claim it is all part of the plan.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Jaguar\u2019s Massive 97% Sales Collapse Is Actually Very Misleading<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s take a look at the numbers and what internal data at Jaguar says about the future&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BY&nbsp;<a href=\"https:\/\/www.carscoops.com\/author\/stephen-rivers\/\">STEPHEN RIVERS<\/a><br>JULY 2, 2025 AT 08:40<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jaguar sales dropped over 97 percent in Europe after production was halted.<\/li>\n\n\n\n<li>Despite the sharp decline, this outcome was planned as part of the company\u2019s rebrand.<\/li>\n\n\n\n<li>Insights from Jaguar\u2019s latest investor day provide cautious reasons for optimism.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not just your imagination. If you\u2019ve stopped by a Jaguar dealership recently, you probably noticed the lot looking unusually bare. In fact, most local Jaguar dealers have fewer than 10 new cars available for sale, and some don\u2019t have any at all. This slowdown has contributed to a dramatic 97.5 percent drop in Jaguar\u2019s sales across&nbsp;<a href=\"https:\/\/www.carscoops.com\/tag\/europe\/\">Europe<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At first glance, that figure seems catastrophic, and it\u2019s already\u00a0<em><a href=\"https:\/\/economictimes.indiatimes.com\/news\/international\/us\/jaguar-sales-collapse-97-percent-in-europe-amid-controversial-rebrand-and-ev-transition\/articleshow\/122175798.cms?from=mdr\">fueled headlines<\/a><\/em>\u00a0pointing to a collapse linked to Jaguar\u2019s high-stakes rebrand and its pivot toward electric vehicles. But those interpretations miss a crucial piece of context. Jaguar intentionally stopped producing cars at the end of 2024, a move that stretched into early 2025 in some regions, as part of a planned transition to becoming an EV-only brand.<br><br>\u2026Read more:\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.carscoops.com\/2025\/07\/jaguars-massive-97-sales-collapse-is-actually-very-misleading\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.carscoops.com\/2025\/07\/jaguars-massive-97-sales-collapse-is-actually-very-misleading\/<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">They have certainly attracted attention with this advertising campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What can I say? Despite having fun with my \u201cS\u201d type, I can\u2019t imagine ever owning a Jaguar again. The mechanical challenges I experienced owning a gasoline powered Jaguar all those years ago, and Jaguar\u2019s indifference to problems experienced by at least one of their customers inspires a lack of confidence in how Jaguar will handle the challenge of building safe, high quality EVs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But maybe I am being unfair, my Jaguar experience was a vehicle which was built over 25 years ago. Perhaps they have fixed their mechanical issues and customer service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What do you think? Would you purchase a Jaguar EV?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Supporters claim the crash in sales is all part of the plan.<\/p>\n","protected":false},"author":121246920,"featured_media":387241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[691836364,691836362,691836365,691836366,691836363,691818633],"class_list":["post-387237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-97-sales-collapse","tag-british-luxury-vehicle-brand","tag-ev-only-brand","tag-high-quality-evs","tag-jaguar","tag-transition","fallback-thumbnail"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/07\/0Screenshot-2025-07-07-093706.png?fit=1738%2C932&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paxLW1-1CJL","jetpack-related-posts":[{"id":239609,"url":"https:\/\/climatescience.press\/?p=239609","url_meta":{"origin":387237,"position":0},"title":"Electric car makers put the brakes on UK production because they are too expensive to sell","author":"uwe.roland.gross","date":"01\/14\/2023","format":false,"excerpt":"Makers of electric cars are slowing down UK production as the vehicles are too expensive for many motorists.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/01\/image-621.png?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/01\/image-621.png?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/01\/image-621.png?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/01\/image-621.png?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/01\/image-621.png?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":279552,"url":"https:\/\/climatescience.press\/?p=279552","url_meta":{"origin":387237,"position":1},"title":"Motor Industry Demands Subsidies for EVs, as Sales\u00a0Stagnate","author":"uwe.roland.gross","date":"09\/20\/2023","format":false,"excerpt":"When will the motor industry and government get the message that the vast majority of drivers don\u2019t want the useless things?","rel":"","context":"In \"Britain\u2019s car industry\"","block_context":{"text":"Britain\u2019s car industry","link":"https:\/\/climatescience.press\/?tag=britains-car-industry"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/09\/0mfrack_realistic_photo_of_future_of_EV_55b41576-f7aa-40d7-ba28-0dbc33178df0.jpeg?fit=1200%2C673&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/09\/0mfrack_realistic_photo_of_future_of_EV_55b41576-f7aa-40d7-ba28-0dbc33178df0.jpeg?fit=1200%2C673&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/09\/0mfrack_realistic_photo_of_future_of_EV_55b41576-f7aa-40d7-ba28-0dbc33178df0.jpeg?fit=1200%2C673&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/09\/0mfrack_realistic_photo_of_future_of_EV_55b41576-f7aa-40d7-ba28-0dbc33178df0.jpeg?fit=1200%2C673&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/09\/0mfrack_realistic_photo_of_future_of_EV_55b41576-f7aa-40d7-ba28-0dbc33178df0.jpeg?fit=1200%2C673&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":246927,"url":"https:\/\/climatescience.press\/?p=246927","url_meta":{"origin":387237,"position":2},"title":"Free market wins: Subsidies end, and electric vehicle sales collapse","author":"uwe.roland.gross","date":"03\/05\/2023","format":false,"excerpt":"The magic of the free market was suddenly applied to EV sales last month. 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He suggested the policy no longer makes sense and requires a \"reality check,\" potentially leading some carmakers to stop selling vehicles in\u2026","rel":"","context":"In \"electric vehicle (EV)\"","block_context":{"text":"electric vehicle (EV)","link":"https:\/\/climatescience.press\/?tag=electric-vehicle-ev"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2026\/02\/AQOZAexPjuwHzfjnGtm4P7qiUybGkJkyvd3aib7W2hBy3bOuNrfhzGD_gfAI7qngsbwtBDGcywNWZRYCZNUdXW-ZptZvOa_fiiBkaSi-ZIJNjRSC6sLO4F3_GCYuA0zSId2HGwKD-oglgTGC5dhmmFBRK0vNYQ.jpeg?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2026\/02\/AQOZAexPjuwHzfjnGtm4P7qiUybGkJkyvd3aib7W2hBy3bOuNrfhzGD_gfAI7qngsbwtBDGcywNWZRYCZNUdXW-ZptZvOa_fiiBkaSi-ZIJNjRSC6sLO4F3_GCYuA0zSId2HGwKD-oglgTGC5dhmmFBRK0vNYQ.jpeg?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, 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rollout as enthusiasm\u00a0wanes","author":"uwe.roland.gross","date":"12\/20\/2023","format":false,"excerpt":"Audi, whose electric models include the \u00a369,480 Q8 e-tron, faces cheaper competition from China, which is also a key market for Volkswagen\u2019s brands.","rel":"","context":"In \"Audi\"","block_context":{"text":"Audi","link":"https:\/\/climatescience.press\/?tag=audi"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/12\/02024-audi-q8-etron-drive-motion-lead-image.webp?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/12\/02024-audi-q8-etron-drive-motion-lead-image.webp?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/12\/02024-audi-q8-etron-drive-motion-lead-image.webp?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, 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