{"id":339186,"date":"2024-08-11T08:49:26","date_gmt":"2024-08-11T06:49:26","guid":{"rendered":"https:\/\/climatescience.press\/?p=339186"},"modified":"2024-08-11T08:49:28","modified_gmt":"2024-08-11T06:49:28","slug":"climate-activists-eating-their-own-vox-accuses-wwf-of-greenwashing-the-meat-industry","status":"publish","type":"post","link":"https:\/\/climatescience.press\/?p=339186","title":{"rendered":"Climate Activists Eating Their Own? Vox Accuses WWF of Greenwashing the Meat Industry"},"content":{"rendered":"\n
\"\"
Limouisn beef cows<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

From Watts Up With That?<\/a><\/p>\n\n\n\n

Essay by Eric Worrall<\/strong><\/p>\n\n\n\n

\u201c\u2026 Organizations such as the World Wildlife Fund are laundering the meat industry\u2019s propaganda. \u2026\u201d<\/p>\n\n\n\n

\n

How the most powerful environmental groups help greenwash Big Meat\u2019s climate impact<\/strong><\/p>\n\n\n\n

Organizations such as the World Wildlife Fund are laundering the meat industry\u2019s propaganda. At what cost?<\/p>\n\n\n\n

by Kenny Torrella<\/a> Aug 7, 2024 at 8:00 PM GMT+10
Kenny Torrella<\/a> is a senior reporter for Vox\u2019s Future Perfect section, with a focus on animal welfare and the future of meat.<\/em><\/p>\n\n\n\n

\u2026<\/p>\n\n\n\n

The Denver conference led to the creation of a new organization: the Global Roundtable for Sustainable Beef, a network<\/a> of beef processors, fast food chains, and other industry stakeholders, which has since spun out a dozen national and regional roundtables. \u2026

\u2026<\/p>\n\n\n\n

To put it in fast food terms<\/a>, it\u2019s all bun and no beef. Yet for more than a decade, McDonald\u2019s and other food<\/a> giants<\/a>, alongside meat lobbying<\/a> groups<\/a>, have pointed<\/a> to the roundtables as proof they\u2019re taking climate change seriously.<\/p>\n\n\n\n

\u2026<\/p>\n\n\n\n

None of this is terribly surprising \u2014 it\u2019s largely the same<\/a> denial and deflection playbook run by Big Oil to avoid responsibility for climate change, with the usual suspects helping: industry-aligned academics<\/a>, front<\/a> groups<\/a>, loyal<\/a> politicians<\/a>, and social media influencers<\/a>. <\/p>\n\n\n\n

But among those allies are groups that are<\/em> surprising: some of the world\u2019s largest environmental organizations. <\/p>\n\n\n\n

Take the World Wildlife Fund, or WWF, a green giant with over $600 million in assets. WWF and McDonald\u2019s are both founding members of the beef roundtable, and later, the two worked together on other beef-related projects. In fact, that inaugural conference in 2010 was officially titled the World Wildlife Fund Global Conference on Sustainable Beef<\/a>. (WWF has helped to found similar industry roundtables<\/a> for poultry<\/a> and soy<\/a> \u2014 most of which is fed to farmed animals \u2014 and a certification program for seafood<\/a>.)<\/p>\n\n\n\n

For its collaboration, McDonald\u2019s makes sure WWF is well compensated; from 2015 to 2022, the company donated $4.5 to $9 million to WWF-US.<\/p>\n\n\n\n

\u2026Read more:\u00a0<\/p>\n\n\n\n

https:\/\/www.vox.com\/future-perfect\/362224\/environment-groups-meat-industry-lies-global-warming-climate-change-wwf<\/a><\/p>\n<\/blockquote>\n\n\n\n

My first thought was, I didn\u2019t know McDonalds burgers contain any meat.<\/p>\n\n\n\n

Jokes aside, Reporter Kenny Torrella goes on in the article to suggest farming beef is an opportunity cost for carbon sequestration or production of other food. But cattle can be farmed on land which is otherwise utterly worthless \u2013 near desert land which cannot support other forms of food production. In my opinion claims that reducing beef production would increase food availability are questionable, and contain a highly dubious assumption that the land to be retired from beef production can be used for the other productive purposes.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201c\u2026 Organizations such as the World Wildlife Fund are laundering the meat industry\u2019s propaganda. \u2026\u201d
\nMy first thought was, I didn\u2019t know McDonalds burgers contain any meat.<\/p>\n","protected":false},"author":121246920,"featured_media":339189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[691818608,691818056,691821376],"class_list":["post-339186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-climate-activists","tag-climate-change","tag-world-wildlife-fund-wwf","fallback-thumbnail"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/08\/0Limousin-cattle.jpg?fit=1400%2C801&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paxLW1-1qeK","jetpack-related-posts":[{"id":344200,"url":"https:\/\/climatescience.press\/?p=344200","url_meta":{"origin":339186,"position":0},"title":"The Green Industrial Complex: The CEO of WWF is paid up to a million dollars to save \u201cnature\u201d","author":"uwe.roland.gross","date":"09\/22\/2024","format":false,"excerpt":"If these green groups were really tin-rattling charities supported by Mum and Dad donors, there would be outrage that so many funds were diverted from forests and fluffy animals to lining the pockets of the staff. 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Their January 7 piece, \u201cFrom Trump to a \u2018Game-Changing\u2019 Lawsuit: Seven Big Climate and Nature Moments Coming in 2025,\u201d sketched a year of UN lawsuits, lofty CO2 targets, and global\u2026","rel":"","context":"In \"BBC\"","block_context":{"text":"BBC","link":"https:\/\/climatescience.press\/?tag=bbc"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/02\/F57CXhiWMAAl-ym.jpeg?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/02\/F57CXhiWMAAl-ym.jpeg?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/02\/F57CXhiWMAAl-ym.jpeg?fit=1200%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/02\/F57CXhiWMAAl-ym.jpeg?fit=1200%2C1200&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/02\/F57CXhiWMAAl-ym.jpeg?fit=1200%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":323648,"url":"https:\/\/climatescience.press\/?p=323648","url_meta":{"origin":339186,"position":3},"title":"Big Ag, not Only Big Oil, on the \u2018Climate Change\u2019 Menu","author":"uwe.roland.gross","date":"04\/26\/2024","format":false,"excerpt":"The U.S. and global meat industries are thriving. 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