{"id":337148,"date":"2024-07-21T08:53:17","date_gmt":"2024-07-21T06:53:17","guid":{"rendered":"https:\/\/climatescience.press\/?p=337148"},"modified":"2024-07-21T08:53:19","modified_gmt":"2024-07-21T06:53:19","slug":"big-tech-on-the-path-to-net-zero-the-story-with-amazon-and-apple","status":"publish","type":"post","link":"https:\/\/climatescience.press\/?p=337148","title":{"rendered":"Big Tech On The Path To Net Zero: The Story With Amazon And Apple"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

From Manhattan Contrarian<\/a><\/p>\n\n\n\n

By Francis Menton<\/a><\/p>\n\n\n\n

Before everything got disrupted by the attempt on President Trump\u2019s life, I had written a post last week titled \u201cBig Tech On The Path To Net Zero.\u201d<\/a> That post looked at the most recently issued \u201csustainability\u201d reports from Google, Microsoft and Meta, and noted that all three admit to going rapidly in the opposite direction from \u201cnet zero.\u201d As their businesses grow in the direction of power-hungry data centers and AI, they inevitably require large incremental amounts of always-available electricity \u2014 the kind of electricity that wind and sun cannot provide. Lacking viable alternatives to fossil fuels, their \u201cemissions\u201d rise.<\/p>\n\n\n\n

But, you might ask, how about Amazon and Apple? They too put out annual \u201csustainability\u201d reports. Here is the \u201c2023 Amazon Sustainability Report\u201d<\/a> (that appears to have just been issued); and here is the \u201cApple Environmental Report covering fiscal year 2023,\u201d<\/a> that came out in April. Unlike the similar Reports issued by Google, Microsoft and Meta, these Amazon and Apple Reports do not admit to lack of progress (let alone negative progress) on the \u201cnet zero\u201d goal. Are they being honest?<\/p>\n\n\n\n

The answer is that these Reports from Amazon and Apple are substantially less honest than the efforts of Google, Microsoft and Meta. Amazon\u2019s Report follows the general pattern of the Google, Facebook and Meta Reports, with happy talk in the introduction and summaries and then some potentially real information buried deep in the interior. Apple\u2019s Report is the worst of the lot, and can best be described as an effort at deception and misdirection. Let\u2019s take a look.<\/p>\n\n\n\n

From Amazon\u2019s Report, the introductory letter from Chief Sustainability Officer Kara Hurst:<\/p>\n\n\n\n

On renewable energy, we set an ambitious goal to match 100% of the electricity consumed by our global operations with renewable energy by 2030, and we reached that goal in 2023\u2014seven years early. As we look to the future, we are steadfast in our Climate Pledge commitment to be net-zero carbon across our operations by 2040. We will continue to lead and invest in creating carbon-free energy around the world at scale, including through solar, wind, nuclear, and other emerging energy technologies.<\/em><\/p>\n\n\n\n

What does it mean to \u201cmatch 100% of electricity consumed . . . with renewable energy\u201d? It sounds like it has something to do with actually using wind and solar electricity for operations, but does it? You won\u2019t find any real answer in this Report. What you know is that Amazon demands and uses electricity at all hours of the day and night, and expects the power to be available when they need it. Wind and solar don\u2019t and can\u2019t deliver that. Clearly, they are drawing electricity from the grid at times of overcast days and calm nights. Are they paying some fee to utilities to get the utilities to say that they have allocated some solar power from a sunny afternoon to \u201cmatch\u201d the power that Amazon bought on a calm night? That would be my inference. If that\u2019s what they are doing, I would call it a pure scam.<\/p>\n\n\n\n

If you should make it as far as page 11 in the body of the Report, you will come to a chart headed \u201cAmazon\u2019s Carbon Footprint\u201d:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

They claim that this \u201ccarbon footprint\u201d thing is down 3% since last year. But do the comparison since 2019, and you will see that the overall \u201cfootprint\u201d has gone up<\/em> from 51.17 MMT CO2e to 68.82 MMT CO2e in 2023. That\u2019s an increase<\/em> of more than 25%. The 3% reduction in 2023 over 2022 largely flows from the line headed \u201cEmissions from Purchased Electricity (Scope 2).\u201d Although they don\u2019t say it here, that likely relates to the widely proclaimed Amazon program<\/a> to build their own massive wind and solar farms. Is this 3% the puny reduction that they can get from this program?<\/p>\n\n\n\n

Over at Apple, here\u2019s the key quote from the introductory letter:<\/p>\n\n\n\n

Apple 2030 is our commitment to be carbon neutral for our entire footprint by the end of the decade. We\u2019ll get there by innovating at every stage of the product lifecycle \u2014 from how they\u2019re made, to what they\u2019re made from. That starts with bringing new clean energy online across our supply chain. Today, more than 320 suppliers have committed to using renewable electricity for Apple production. With over 16 gigawatts already online, they\u2019re avoiding more than 18 million metric tons of greenhouse gas emissions.<\/em><\/p>\n\n\n\n

The letter comes from Lisa Jackson, Apple\u2019s VP of Environment, Policy and Social Initiatives. Do you recognize the name? Jackson was EPA Administrator back in the Obama Administration.<\/p>\n\n\n\n

But where is the real information on \u201cemissions\u201d? I can\u2019t find it. The closest I can find is an incomprehensible chart on page 14, accompanied by this text:<\/p>\n\n\n\n

In 2023, we estimate that our environmental programs avoided 31 million metric tons of emissions across all scopes. Initiatives that we\u2019ve been growing for years continue to yield clear results, including sourcing 100 percent renewable energy for our facilities, transitioning suppliers to renewable energy, and using low-carbon materials in products. While our revenue has grown by more than 64 percent since 2015, our gross emissions have decreased by more than 55 percent.<\/em><\/p>\n\n\n\n

There is no clue as to the methodology of how they came up with that line that emissions \u201cdecreased by more than 55%.\u201d Sure they may have found some efficiencies, or maybe they are using some lighter materials. But the only way they could come up with a number as large as a 55% decrease is by buying supposed carbon offsets and credits. In other words, scams. And they provide no information sufficient to evaluate the legitimacy of how they derive this figure.<\/p>\n\n\n\n

There is no real possibility that any of Google, Microsoft, Meta, Amazon or Apple can operate its business without large-scale carbon emissions, at least until there has been a massive build-out of nuclear power that as of now has not even gotten started. Likely these Reports pledging adherence to the carbon neutrality creed are just so many words intended to buy time until the whole climate change mania blows over. When that happens, all these programs will be quietly scrapped. Along the same lines, note this piece from the New York Post today<\/a>, reporting that Microsoft has just quietly scrapped its DEI program.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Before everything got disrupted by the attempt on President Trump\u2019s life, I had written a post last week titled \u201cBig Tech On The Path To Net Zero.\u201d That post looked at the most recently issued \u201csustainability\u201d reports from Google, Microsoft and Meta, and noted that all three admit to going rapidly in the opposite direction from \u201cnet zero.\u201d <\/p>\n","protected":false},"author":121246920,"featured_media":337153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[691829777,691824666,691818073,691818154,691818181],"class_list":{"0":"post-337148","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-uncategorized","8":"tag-big-tech","9":"tag-carbon-free-energy","10":"tag-epa","11":"tag-net-zero","12":"tag-renewable-energy","14":"fallback-thumbnail"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/07\/0b2z-blog-cover-01.jpg?fit=1742%2C1164&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paxLW1-1pHS","jetpack-related-posts":[{"id":427145,"url":"https:\/\/climatescience.press\/?p=427145","url_meta":{"origin":337148,"position":0},"title":"FOE Accuses Big Tech of Lying about the Climate Benefits of AI","author":"uwe.roland.gross","date":"20\/02\/2026","format":false,"excerpt":"But who is the real target audience of big tech climate propaganda?","rel":"","context":"In \"Amazon employees\"","block_context":{"text":"Amazon employees","link":"https:\/\/climatescience.press\/?tag=amazon-employees"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2026\/02\/AQMaFxRVj9PQTSqDLSm-ObDnXtAzc0aUWa7iHV51fFwdYQF8jBzcTLOVIA0SrsLO9RGCrIoUYONKF7AK0IG05lmv7ReGEKpZsFukCdVMURjoFB-n-wyJoITKaFHEMit1kz00unOSxluHzYdDj9pD_otIFEcyUQ.jpeg?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2026\/02\/AQMaFxRVj9PQTSqDLSm-ObDnXtAzc0aUWa7iHV51fFwdYQF8jBzcTLOVIA0SrsLO9RGCrIoUYONKF7AK0IG05lmv7ReGEKpZsFukCdVMURjoFB-n-wyJoITKaFHEMit1kz00unOSxluHzYdDj9pD_otIFEcyUQ.jpeg?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2026\/02\/AQMaFxRVj9PQTSqDLSm-ObDnXtAzc0aUWa7iHV51fFwdYQF8jBzcTLOVIA0SrsLO9RGCrIoUYONKF7AK0IG05lmv7ReGEKpZsFukCdVMURjoFB-n-wyJoITKaFHEMit1kz00unOSxluHzYdDj9pD_otIFEcyUQ.jpeg?fit=1200%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2026\/02\/AQMaFxRVj9PQTSqDLSm-ObDnXtAzc0aUWa7iHV51fFwdYQF8jBzcTLOVIA0SrsLO9RGCrIoUYONKF7AK0IG05lmv7ReGEKpZsFukCdVMURjoFB-n-wyJoITKaFHEMit1kz00unOSxluHzYdDj9pD_otIFEcyUQ.jpeg?fit=1200%2C1200&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2026\/02\/AQMaFxRVj9PQTSqDLSm-ObDnXtAzc0aUWa7iHV51fFwdYQF8jBzcTLOVIA0SrsLO9RGCrIoUYONKF7AK0IG05lmv7ReGEKpZsFukCdVMURjoFB-n-wyJoITKaFHEMit1kz00unOSxluHzYdDj9pD_otIFEcyUQ.jpeg?fit=1200%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":425242,"url":"https:\/\/climatescience.press\/?p=425242","url_meta":{"origin":337148,"position":1},"title":"Meta\u2019s Nuclear Bet Is an Endorsement of Trump\u2019s Energy Vision","author":"uwe.roland.gross","date":"08\/02\/2026","format":false,"excerpt":"Donald Trump\u2019s call for \u201cAmerican energy dominance\u201d once drew eyerolling from Silicon Valley. 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