{"id":300901,"date":"2024-02-10T10:44:25","date_gmt":"2024-02-10T09:44:25","guid":{"rendered":"https:\/\/climatescience.press\/?p=300901"},"modified":"2024-02-10T10:44:28","modified_gmt":"2024-02-10T09:44:28","slug":"ford-ev-crisis-our-gen-2-vehicles-wont-launch-unless-we-can-profit","status":"publish","type":"post","link":"https:\/\/climatescience.press\/?p=300901","title":{"rendered":"Ford EV Crisis: \u201cOur Gen 2 vehicles won\u2019t launch unless we can \u2026 profit\u201d"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

From Watts Up With That?<\/a><\/p>\n\n\n\n

Death of the EV revolution?<\/p>\n\n\n\n

\n

Ford pulls the plug on EV strategy as losses pile up<\/p>\n\n\n\n

\u2018Our Gen 2 vehicles won\u2019t launch unless we can get to a profit\u2019<\/p>\n\n\n\n

Brandon Vigliarolo <\/a>
Wed 7 Feb 2024  \/\/ 18:30 UTC <\/p>\n\n\n\n

<\/a><\/a><\/a><\/a><\/a>The reality of electric vehicle prices has finally caught up with the venerable US automaker Ford, which said yesterday that it\u2019s rethinking its loss-making EV strategy.<\/p>\n\n\n\n

The news came during Ford\u2019s Q4 2023 earnings call<\/a> yesterday, and included revelations that the Detroit-based biz was also reassessing its EV battery strategy, a decision that comes as no surprise in the wake of delays announced last year. <\/p>\n\n\n\n

\u201cWe delayed our second joint venture battery plant in Kentucky. We reduced the size of our new lithium iron phosphate plant in Michigan, and we did not proceed with our JV battery plant in Turkey,\u201d Ford CFO, John Lawler, said on the call.<\/p>\n\n\n\n

\u201cWe are further adjusting installed capacity to match demand, reassessing vertical integration in new battery chemistries, adjusting Gen 2 products and potentially their launch timing to ensure they meet our criteria for profitability.\u201d <\/p>\n\n\n\n

\u2026<\/p>\n\n\n\n

\u201cOur Gen 2 vehicles won\u2019t launch unless we can get to a profit and a return on that capital that we\u2019re investing there at the pricing environment that we now understand is reality,\u201d Lawler said. \u201cWe know that we have to have this electric vehicle business stand on its own and be profitable because we know that there are competitors out there.\u201d <\/p>\n\n\n\n

\u2026Read more: https:\/\/www.theregister.com\/2024\/02\/07\/ford_ev_strategy\/<\/a><\/p>\n<\/blockquote>\n\n\n\n

Given the lack of consumer interest in EVs, is this actually a demand to the Biden Administration to provide more taxpayer cash, or does it represent a genuine change in corporate direction?<\/p>\n\n\n\n

Does the Biden Administration have any more borrowed cash to provide?<\/p>\n\n\n\n

I guess time will tell.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Death of the EV revolution?<\/p>\n","protected":false},"author":121246920,"featured_media":300903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Death of the EV revolution?","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[691818336,691819907,691821977,691826838],"class_list":{"0":"post-300901","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-uncategorized","8":"tag-biden-administration","9":"tag-crisis","10":"tag-electric-vehicles-evs","11":"tag-us-automaker-ford","13":"fallback-thumbnail"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/02\/0Ford-electric-Hurricane-Nicole-4.webp?fit=1400%2C700&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paxLW1-1ghf","jetpack-related-posts":[{"id":417543,"url":"https:\/\/climatescience.press\/?p=417543","url_meta":{"origin":300901,"position":0},"title":"Ford takes $20bn hit to reverse course on electric\u00a0cars","author":"uwe.roland.gross","date":"17\/12\/2025","format":false,"excerpt":"The US car giant cut back electric vehicle (EV) production, including the production of large battery-powered pickup trucks, because of a\u00a0slump in demand\u00a0from drivers.","rel":"","context":"In \"Automotive industry\"","block_context":{"text":"Automotive industry","link":"https:\/\/climatescience.press\/?tag=automotive-industry"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/12\/0AQNlnq_TtjB5DvMgU5P2wY-sSz4rm4G0l_LND7cn_kkZbqPU8yn1SZi3EEAoSfiuadPRkOnlD-uEjuY89NSe77OVcPAqxXMnhp6j3EZoE8CjKa3jL32gqz2Pipub6aJE-1.jpeg?fit=1200%2C524&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/12\/0AQNlnq_TtjB5DvMgU5P2wY-sSz4rm4G0l_LND7cn_kkZbqPU8yn1SZi3EEAoSfiuadPRkOnlD-uEjuY89NSe77OVcPAqxXMnhp6j3EZoE8CjKa3jL32gqz2Pipub6aJE-1.jpeg?fit=1200%2C524&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/12\/0AQNlnq_TtjB5DvMgU5P2wY-sSz4rm4G0l_LND7cn_kkZbqPU8yn1SZi3EEAoSfiuadPRkOnlD-uEjuY89NSe77OVcPAqxXMnhp6j3EZoE8CjKa3jL32gqz2Pipub6aJE-1.jpeg?fit=1200%2C524&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/12\/0AQNlnq_TtjB5DvMgU5P2wY-sSz4rm4G0l_LND7cn_kkZbqPU8yn1SZi3EEAoSfiuadPRkOnlD-uEjuY89NSe77OVcPAqxXMnhp6j3EZoE8CjKa3jL32gqz2Pipub6aJE-1.jpeg?fit=1200%2C524&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2025\/12\/0AQNlnq_TtjB5DvMgU5P2wY-sSz4rm4G0l_LND7cn_kkZbqPU8yn1SZi3EEAoSfiuadPRkOnlD-uEjuY89NSe77OVcPAqxXMnhp6j3EZoE8CjKa3jL32gqz2Pipub6aJE-1.jpeg?fit=1200%2C524&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":329029,"url":"https:\/\/climatescience.press\/?p=329029","url_meta":{"origin":300901,"position":1},"title":"CFACT challenges Ford CEO over EV\u2019s at shareholder meeting","author":"uwe.roland.gross","date":"14\/05\/2024","format":false,"excerpt":"During the shareholder question and answer period, CFACT\u2019s staffer Greg Neff asked Farley this question: \u201cDespite the CEO\u2019s assurances that the next generation of EVs will be profitable, the fact is Ford\u2019s EV Unit lost $1.3 Billion in the first quarter of 2024.","rel":"","context":"In \"electric vehicle (EV) marke\"","block_context":{"text":"electric vehicle (EV) marke","link":"https:\/\/climatescience.press\/?tag=electric-vehicle-ev-marke"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/05\/0BN-NN074_0412fo_M_20160412123907.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/05\/0BN-NN074_0412fo_M_20160412123907.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/05\/0BN-NN074_0412fo_M_20160412123907.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/05\/0BN-NN074_0412fo_M_20160412123907.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/05\/0BN-NN074_0412fo_M_20160412123907.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":324542,"url":"https:\/\/climatescience.press\/?p=324542","url_meta":{"origin":300901,"position":2},"title":"Ford lost $1.3 billion in a quarter, a loss of $132,000 on every EV sold","author":"uwe.roland.gross","date":"29\/04\/2024","format":false,"excerpt":"The biggest star in the automotive world at the moment is a black hole, and it\u2019s swallowing whole industrial giants. It\u2019s hard to imagine a faster way to sabotage whole nations than to disguise your spies as academics and environmentalists.","rel":"","context":"In \"$1.3 billion\"","block_context":{"text":"$1.3 billion","link":"https:\/\/climatescience.press\/?tag=1-3-billion"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/04\/0social.jpeg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/04\/0social.jpeg?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/04\/0social.jpeg?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/04\/0social.jpeg?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/04\/0social.jpeg?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":315140,"url":"https:\/\/climatescience.press\/?p=315140","url_meta":{"origin":300901,"position":3},"title":"Ford \u201cDrastically\u201d Cutting EV Lightning Workforce Hours","author":"uwe.roland.gross","date":"30\/03\/2024","format":false,"excerpt":"Another nail in the coffin of the Electric Vehicle revolution.","rel":"","context":"In \"electric vehicles (EVs)\"","block_context":{"text":"electric vehicles (EVs)","link":"https:\/\/climatescience.press\/?tag=electric-vehicles-evs"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/03\/0210518155052-01-biden-ford-f-150.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/03\/0210518155052-01-biden-ford-f-150.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/03\/0210518155052-01-biden-ford-f-150.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/03\/0210518155052-01-biden-ford-f-150.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/03\/0210518155052-01-biden-ford-f-150.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":285981,"url":"https:\/\/climatescience.press\/?p=285981","url_meta":{"origin":300901,"position":4},"title":"The EV bubble popped: VW orders are down 50%, Ford loses $38,000 on each car, Toyota chief, says \u201cpeople are waking up\u201d","author":"uwe.roland.gross","date":"01\/11\/2023","format":false,"excerpt":"Errr, what\u2019s going on here? Several automakers, including Ford and GM, recently announced they would be delaying key parts of their EV rollouts. From JoNova By Jo Nova Godzilla Image by\u00a0seanselbie\u00a0from\u00a0Pixabay Last week the EV bubble popped It\u2019s been a crushing week for the EV industry as the bad news\u2026","rel":"","context":"In \"electric vehicles (EVs)\"","block_context":{"text":"electric vehicles (EVs)","link":"https:\/\/climatescience.press\/?tag=electric-vehicles-evs"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/11\/image-6.png?fit=1024%2C1024&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/11\/image-6.png?fit=1024%2C1024&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/11\/image-6.png?fit=1024%2C1024&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/11\/image-6.png?fit=1024%2C1024&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":300695,"url":"https:\/\/climatescience.press\/?p=300695","url_meta":{"origin":300901,"position":5},"title":"Ford Lost Billions On EVs In 2023","author":"uwe.roland.gross","date":"08\/02\/2024","format":false,"excerpt":"Ford lost billions of dollars on its electric vehicle (EV) product lines last year, according to corporate documents.","rel":"","context":"In \"electric vehicles (EVs)\"","block_context":{"text":"electric vehicles (EVs)","link":"https:\/\/climatescience.press\/?tag=electric-vehicles-evs"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/02\/00ap23047139215572.jpg?fit=1200%2C630&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/02\/00ap23047139215572.jpg?fit=1200%2C630&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/02\/00ap23047139215572.jpg?fit=1200%2C630&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/02\/00ap23047139215572.jpg?fit=1200%2C630&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2024\/02\/00ap23047139215572.jpg?fit=1200%2C630&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/climatescience.press\/index.php?rest_route=\/wp\/v2\/posts\/300901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/climatescience.press\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/climatescience.press\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/climatescience.press\/index.php?rest_route=\/wp\/v2\/users\/121246920"}],"replies":[{"embeddable":true,"href":"https:\/\/climatescience.press\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=300901"}],"version-history":[{"count":2,"href":"https:\/\/climatescience.press\/index.php?rest_route=\/wp\/v2\/posts\/300901\/revisions"}],"predecessor-version":[{"id":300904,"href":"https:\/\/climatescience.press\/index.php?rest_route=\/wp\/v2\/posts\/300901\/revisions\/300904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/climatescience.press\/index.php?rest_route=\/wp\/v2\/media\/300903"}],"wp:attachment":[{"href":"https:\/\/climatescience.press\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=300901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/climatescience.press\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=300901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/climatescience.press\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=300901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}