{"id":258630,"date":"2023-05-22T13:07:26","date_gmt":"2023-05-22T11:07:26","guid":{"rendered":"https:\/\/climatescience.press\/?p=258630"},"modified":"2023-05-22T13:07:30","modified_gmt":"2023-05-22T11:07:30","slug":"how-to-manufacture-a-pandemic","status":"publish","type":"post","link":"https:\/\/climatescience.press\/?p=258630","title":{"rendered":"How to Manufacture a Pandemic"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"482\" data-attachment-id=\"258641\" data-permalink=\"https:\/\/climatescience.press\/?attachment_id=258641\" data-orig-file=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/00money-dollar-international-ic-1-21-2021.jpg?fit=1200%2C800&amp;ssl=1\" data-orig-size=\"1200,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"00money-dollar-international-ic-1-21-2021\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/00money-dollar-international-ic-1-21-2021.jpg?fit=723%2C482&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/00money-dollar-international-ic-1-21-2021.jpg?resize=723%2C482&#038;ssl=1\" alt=\"\" class=\"wp-image-258641\" srcset=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/00money-dollar-international-ic-1-21-2021.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/00money-dollar-international-ic-1-21-2021.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/00money-dollar-international-ic-1-21-2021.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/00money-dollar-international-ic-1-21-2021.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From <a href=\"http:\/\/The Daily Sceptic\">The Daily Sceptic<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By\u00a0<a href=\"https:\/\/dailysceptic.org\/author\/dr-carl-heneghan-and-dr-tom-jefferson\/\">DR CARL HENEGHAN AND DR TOM JEFFERSON<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"258632\" data-permalink=\"https:\/\/climatescience.press\/?attachment_id=258632\" data-orig-file=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/image-307.png?fit=644%2C322&amp;ssl=1\" data-orig-size=\"644,322\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-307\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/image-307.png?fit=644%2C322&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/image-307.png?resize=723%2C362&#038;ssl=1\" alt=\"\" class=\"wp-image-258632\" width=\"723\" height=\"362\" srcset=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/image-307.png?w=644&amp;ssl=1 644w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/image-307.png?resize=300%2C150&amp;ssl=1 300w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">How do you get people to take pharmacological action against something that hits them on average once a year and lasts a few days, like acute respiratory infections? They have been around since creation and are extremely familiar to everyone around the globe, including animals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acute respiratory infections manifest themselves with a range of symptoms \u2013 from none all the way to pneumonia and death from respiratory failure. Thankfully this happens only in a small minority of cases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To sell, you have to have a market, but familiarity breeds contempt. So you have to create a market for your products, be they medicines, opinions, careers, research funds or whatever.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One approach is to\u00a0confuse a syndrome with a disease. This means using the\u00a0<a href=\"https:\/\/trusttheevidence.substack.com\/p\/why-we-should-never-use-the-f-word\" target=\"_blank\" rel=\"noreferrer noopener\">F-Word<\/a>\u00a0\u2018flu\u2019, a terrible Anglo-Saxon colloquialism which is used all over the world, even by WHO and the U.S. CDC. Using the F-word, you are bundling up familiar signs and symptoms, fever, ache and pains, tiredness, cough and runny nose due to numerous but uncountable microorganisms (a syndrome) and implying that it is due to a single agent (influenza).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"258633\" data-permalink=\"https:\/\/climatescience.press\/?attachment_id=258633\" data-orig-file=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/0image-46.jpeg?fit=620%2C467&amp;ssl=1\" data-orig-size=\"620,467\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"0image-46\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/0image-46.jpeg?fit=620%2C467&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/0image-46.jpeg?resize=723%2C544&#038;ssl=1\" alt=\"\" class=\"wp-image-258633\" width=\"723\" height=\"544\" srcset=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/0image-46.jpeg?w=620&amp;ssl=1 620w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/0image-46.jpeg?resize=300%2C226&amp;ssl=1 300w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/0image-46.jpeg?resize=400%2C300&amp;ssl=1 400w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/0image-46.jpeg?resize=200%2C150&amp;ssl=1 200w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In a&nbsp;<a href=\"https:\/\/trusttheevidence.substack.com\/p\/response-to-norman-pieniasek-slice\" target=\"_blank\" rel=\"noreferrer noopener\">pie study<\/a>, we did nearly 20 years ago, we showed that based on three million observations in an average year, only one out of nine F-word episodes are due to influenza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When ministers&nbsp;<a href=\"https:\/\/trusttheevidence.substack.com\/p\/escape-and-evasion-at-westminster\" target=\"_blank\" rel=\"noreferrer noopener\">blame<\/a>&nbsp;winter crises on \u2018flu\u2019, we do not really know what they are talking about (neither do they), but they do have a solution: vaccines and antivirals. That is because, up until very recently, influenza was the only seasonal respiratory agent for which licensed pharmaceuticals (antivirals) or biologics (vaccines) were available. Now the tune has changed, they blame it on \u2018<a href=\"https:\/\/trusttheevidence.substack.com\/p\/escape-and-evasion-at-westminster\" target=\"_blank\" rel=\"noreferrer noopener\">Flu and Covid<\/a>\u2018 (F- and C- words), but it\u2019s just an update of the same manipulation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Politically this is a helpful strategy. Because instead of admitting there is little that can be done to minimise the impact of the seasonal F-word and the \u2018new\u2019 C-word, you can be seen to be doing something like railing about low vaccine uptakes or putting pressure on pharma to produce more antivirals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A second approach is to&nbsp;frighten everyone&nbsp;into thinking that the yearly death tally for the F-word (influenza) is a lot higher than what is verifiable and that the next pandemic is&nbsp;<a href=\"https:\/\/www.bmj.com\/content\/381\/bmj.p931\" target=\"_blank\" rel=\"noreferrer noopener\">around the corner<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You do need the media\u2019s help to frighten everyone, but you can always find editors to oblige.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"258635\" data-permalink=\"https:\/\/climatescience.press\/?attachment_id=258635\" data-orig-file=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/0image-47.jpeg?fit=506%2C668&amp;ssl=1\" data-orig-size=\"506,668\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"0image-47\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/0image-47.jpeg?fit=506%2C668&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/0image-47.jpeg?resize=618%2C816&#038;ssl=1\" alt=\"\" class=\"wp-image-258635\" width=\"618\" height=\"816\" srcset=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/0image-47.jpeg?w=506&amp;ssl=1 506w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/0image-47.jpeg?resize=227%2C300&amp;ssl=1 227w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Some media may be&nbsp;<a href=\"https:\/\/trusttheevidence.substack.com\/p\/a-2009-interview-with-der-spiegel\/comment\/15243671#comment-15243691\" target=\"_blank\" rel=\"noreferrer noopener\">owned<\/a>&nbsp;at least in part by pharma, which makes life a lot easier to get your message across.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have seen this approach in detail with Covid and the yearly F-word \u2018flu\u2019 for at least fifty years. How do you inflate deaths? That\u2019s easy! You start with taking the bundle \u2018influenza and pneumonia\u2019 on a death certificate as a true, verified fact. We have&nbsp;<a href=\"https:\/\/trusttheevidence.substack.com\/p\/revisiting-the-f-word\" target=\"_blank\" rel=\"noreferrer noopener\">explained<\/a>&nbsp;just how imprecise this method is. For example, in the U.K., in 2015, there were three verifiable influenza deaths per million inhabitants, rising to roughly 24 per million in 2018. Is this a health crisis? Hardly enough to justify doing much. This is why incidentally, influenza vaccines and antiviral trials show an absence of evidence on death prevention: the outcome is too rare even for a large trial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The next step is to ask\u00a0<a href=\"https:\/\/trusttheevidence.substack.com\/p\/models-are-back-in-vogue-and-it-didnt\" target=\"_blank\" rel=\"noreferrer noopener\">modellers<\/a>\u00a0to forecast deaths either in what you will call interpandemic or in intrapandemic years.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"362\" data-attachment-id=\"258636\" data-permalink=\"https:\/\/climatescience.press\/?attachment_id=258636\" data-orig-file=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/00image-48-1140x570-1.png?fit=1140%2C570&amp;ssl=1\" data-orig-size=\"1140,570\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"00image-48-1140&amp;#215;570-1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/00image-48-1140x570-1.png?fit=723%2C362&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/00image-48-1140x570-1.png?resize=723%2C362&#038;ssl=1\" alt=\"\" class=\"wp-image-258636\" srcset=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/00image-48-1140x570-1.png?resize=1024%2C512&amp;ssl=1 1024w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/00image-48-1140x570-1.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/00image-48-1140x570-1.png?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/00image-48-1140x570-1.png?w=1140&amp;ssl=1 1140w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In going back to&nbsp;<a href=\"https:\/\/trusttheevidence.substack.com\/p\/models-are-back-in-vogue-and-it-didnt\" target=\"_blank\" rel=\"noreferrer noopener\">models<\/a>, note the use of the two terms (interpandemic and intrapandemic), which subtly introduced the concept of the inevitability of a pandemic. \u201cIt\u2019s just a question of time.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A third approach is to appoint&nbsp;those who most benefit&nbsp;from creating fear to run or inform your Government of \u2018protection measures\u2019, as pointed out by Philip Alcabes at the dawn of the 2009 influenza pandemic:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">We are supposed to be prepared for a pandemic of some kind of influenza because the flu watchers, the people who make a living out of studying the virus and who need to attract continued grant funding to keep studying it, must persuade the funding agencies of the urgency of fighting a coming plague.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This is why the worst-case scenario is always presented.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A further approach is to create a&nbsp;cartel of key opinion leaders&nbsp;apparently hugely knowledgeable and capable of giving advice even on newly identified agents. This is the case for the European Working Group on Influenza (or ESWI), which is funded by pharma companies and has been hugely successful in influencing opinion and even policymaking. Many of the ESWI member names recur in our series on antivirals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keith Duddlestone pointed us to a&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=3hsT7kMRAd0\" target=\"_blank\" rel=\"noreferrer noopener\">further refinement<\/a>:&nbsp;adding \u2018community groups\u2019 to the chorus of voices building pressure. Patient involvement is an old marketing technique, but continuous funding by the industry points to their importance in creating demand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then you should present your product as the pharmacological equivalent to a Gucci bag or Rolex watch, a designer drug tailored and produced to keep the monster at bay. Yes, such articles exist, written by people who should have known better because they have a long history of doing good work in this area.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Linked to this is the other approach to&nbsp;turn funders and industrialists&nbsp;into saviours. This happens time and time again when politicians are running out of fig leaves \u2013 we will publish three of the contracts that states stipulated with vaccine manufacturers in the run-up to the 2009 influenza pandemic.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We would be very surprised if the model had changed during the last pandemic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last but not least, you can&nbsp;change definitions&nbsp;such as \u2018pandemic\u2019 to fit what is going on rather than the other way around.&nbsp;This way, the facts always fit the definition, and you can keep everyone on their toes and provide the magic button to be pressed to activate sleeping contracts and emergency laws: it\u2019s a pandemic! Panic stations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is a rather blatant example: the 2009 influenza pandemic was nowhere as severe as the marketeers forecast, so they needed to change a few things, better if done without creating too much fuss.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Manipulation apart, the WHO \u2018pandemic preparedness\u2019 page shows a further and now discredited equation: that \u2018pandemic\u2019 means influenza. In the end, the most perceptive observer of the many transformations, Peter Doshi,&nbsp; concluded that there is no universal definition of an (influenza) pandemic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So are we sleepwalking into something much worse than the last three years if the WHO is true to form?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But make no mistake: the creation of the market for antivirals has been hugely successful, as a\u00a0<a href=\"https:\/\/questions-statements.parliament.uk\/written-questions\/detail\/2023-05-02\/183404\" target=\"_blank\" rel=\"noreferrer noopener\">reply<\/a>\u00a0to a Parliamentary question shows:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"258639\" data-permalink=\"https:\/\/climatescience.press\/?attachment_id=258639\" data-orig-file=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/00image-49.png?fit=691%2C790&amp;ssl=1\" data-orig-size=\"691,790\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"00image-49\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/00image-49.png?fit=691%2C790&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/00image-49.png?resize=723%2C827&#038;ssl=1\" alt=\"\" class=\"wp-image-258639\" width=\"723\" height=\"827\" srcset=\"https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/00image-49.png?w=691&amp;ssl=1 691w, https:\/\/i0.wp.com\/climatescience.press\/wp-content\/uploads\/2023\/05\/00image-49.png?resize=262%2C300&amp;ssl=1 262w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pandemics are good for the business model of antivirals: \u00a3840 million spent so far. Not a bad return for \u2018modestly\u2019 performing drugs!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Dr. Carl Heneghan is the Oxford Professor of Evidence Based Medicine and Dr. Tom Jefferson is an epidemiologist based in Rome who works with Professor Heneghan on the Cochrane Collaboration. This article was&nbsp;<a href=\"https:\/\/trusttheevidence.substack.com\/p\/the-story-of-influenza-antivirals-921\" target=\"_blank\" rel=\"noreferrer noopener\">first published<\/a>&nbsp;on their Substack blog,&nbsp;<\/em>Trust The Evidence<em>, which you can subscribe to&nbsp;<a href=\"https:\/\/trusttheevidence.substack.com\/subscribe\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you get people to take pharmacological action against something that hits them on average once a year and lasts a few days, like acute respiratory infections? They have been around since creation and are extremely familiar to everyone around the globe, including 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